Press Release

CORE Diagnostics Announces “DIA”: India’s First AI-Powered Product Specialist Redefining Healthcare Marketing

CORE Diagnostics, a leading force in the Indian diagnostics industry, marks a historic step forward with the introduction of “DIA”, – the first-ever AI-powered product specialist in the country. DIA is a groundbreaking AI-powered product specialist poised to revolutionize healthcare marketing.  DIA marks a monumental shift in the way test information is accessed and understood, ushering in a new era of personalized engagement.

Unveiling a Wealth of Knowledge at Your Fingertips:

DIA is a virtual expert armed with a vast knowledge base of CORE Diagnostics’ comprehensive test portfolio. DIA acts as your knowledgeable guide, effortlessly providing insights into: 

  • New test launches: Stay ahead of the curve with instant updates on CORE Diagnostics’ cutting-edge offerings, ensuring healthcare professionals are equipped with the latest tools

  • Detailed test explanations – Clinical utility of tests: Demystify complex medical jargon and gain clear insights into how each test contributes to effective diagnosis, better clinical decision-making, empowering personalized care.

  • Sample collection requirements: Navigate the logistics with ease, ensuring accurate and reliable results through DIA’s guidance on specimen handling and preparation.

  • Test necessity and rationale: Understand the “why” behind each test, allowing healthcare professionals to confidently explain the value of specific diagnostics to patients, fostering informed participation of patient, doctors in the health journey.

  • Innovative test highlights: Discover the cutting-edge solutions CORE Diagnostics offers, equipping you with the knowledge to recommend the most effective and advanced tests for specific needs.

Accessible via YouTube and CORE Diagnostics’ website, DIA offers unparalleled convenience and flexibility. Healthcare professionals can access her expertise anytime, anywhere, streamlining workflow and maximizing their knowledge base.

Join the Era of Informed Diagnostics – revolutionizing Access to Information:

“DIA is not just a marketing tool, DIA is a game-changer for the entire diagnostics industry – a bridge to deeper understanding and informed communication,” says Dinesh Chauhan, CEO, CORE  Diagnostics. “By democratizing access to clear test information and access to knowledge and facilitating effective conversations between healthcare professionals and patients by fostering personalized healthcare through informed decision-making, DIA represents a revolutionary step towards a future where patients and healthcare professionals are empowered to navigate the complex world of diagnostics with confidence.”

DIA’s impact extends beyond individual interactions, shaping the industry by:

  • Reshaping the diagnostics landscape: DIA sets a new standard for customer engagement and knowledge distribution, pushing the boundaries of traditional marketing and paving the way for a more informed and patient-centric approach to diagnostics.

  • Elevating patient care, facilitating better communication: DIA empowers healthcare professionals to clearly explain and discuss test options with patients, fostering trust and understanding. DIA equips healthcare professionals with the knowledge and insights needed to recommend the most appropriate tests. 

  • Empowering informed choices and elevating patient awareness: Patients gain a clearer comprehension and understanding of available test options and their implications, enabling them to actively participate in their healthcare decisions,  to ask informed questions  and feel more confident about their diagnosis and treatment path.

  • Simplifying workflow and efficiency: DIA acts as a readily available resource, allowing healthcare professionals to focus on patient care and decision-making, streamlining workflow and optimizing their time.

Stay tuned for more update and further progress

Experience the future of healthcare marketing firsthand. Visit CORE Diagnostics’ website or YouTube channel to interact with DIA and discover how she can empower you to make informed decisions and personalize healthcare journeys for every patient.