@customer experience
Mobility Helps CEOs Lift Customer Engagement
by CXOtoday News Desk    Jan 23, 2015
Category : News & Analysis
CEOs believe mobile technologies are increasingly helping them boost customer engagement, according to a recent PwC study.
Will CIO-CMO Bonding Grow Stronger In 2015?
by Sohini Bagchi    Jan 16, 2015
CIOs who build strong relationships with CMOs will drive a 25 percent improvement in return on marketing technology investment.
Enabling A Smooth Digital Banking Experience
by Sohini Bagchi    Nov 25, 2014
Category : Interviews
Technology : Web Technologies
Paramdeep Singh of Polaris Financial Technology explains how banks are investing in digital branches to boost customer experience.
Data Accounts For 98% Of Mobile Network Traffic
by CXOtoday News Desk    Apr 17, 2014
Category : News & Analysis
Optimizing mobile networks will not only help service providers boost customer satisfaction, but also create new revenue opportunities.
Most Marketers Fail To Deliver Brand Promises
by CXOtoday News Desk    Mar 24, 2014
Only 26% of marketers across APJ are equipped to deliver brand promises and marketing claims, says a recent study.
What Customer Experience Means To Manufacturers
by CXOtoday News Desk    Mar 20, 2014
Category : News & Analysis
Customer experience is increasingly being viewed by manufacturers as a necessary element of B2B transactions, says a new IDC report.
Insurance Cos Yet To Reap Digital Benefit
by CXOtoday News Desk    Feb 27, 2014
Technology : none
To minimize customer defections and secure profits, insurers need to focus on digital technologies to improve customer experiences.
Indian CMOs To Increase IT Spending On Customer Engagement
by CXOtoday News Desk    Jan 10, 2014
Category : News & Analysis
Marketers are looking for more innovative ways to leverage technology for improving customer experience.
MakeMyTrip boosts customer experience with Oracle cloud
by CXOtoday News Desk    May 23, 2013
Category : News & Analysis
Technology : Web Technologies
The company implemented Oracle Service Cloud to provide a consistent experience to customers while dramatically scaling their business.
Those who fail to improve customer experience may perish
by Sohini Bagchi    May 21, 2013
Companies that fail to offer enhanced customer experience may not be able to gain competitive advantage in the coming days, say experts.
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