@customer experiences
CMOs Under Pressure to Show Business Value, Says Gartner
by CXOtoday News Desk    Nov 12, 2018
Category : News & Analysis
Technology : Web Technologies
Today, brands must commit to delivering robust customer experiences, as well as growth and value to the business, the analyst firm says.
Worldwide IT Spending To Total $3.8 Tn In 2019
by CXOtoday News Desk    Oct 18, 2018
Category : News & Analysis
Gartner's IT spending forecast methodology relies heavily on rigorous analysis of sales by thousands of vendors across the entire range of IT products and services.
Adobe Acquires Cloud Marketing Firm Marketo
by CXOtoday News Desk    Sep 21, 2018
Category : News & Analysis
Technology : Cloud Computing
Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes.
IoT Knowledge Gaps Exist In Consumer Product Industry
by CXOtoday News Desk    Oct 13, 2017
Category : News & Analysis
To effectively utilize the IoT, aligning business objectives throughout the supply chain has to be a top priority,
75% Banks Focus On Sales Over Customer Experience
by CXOtoday News Desk    Nov 30, 2015
Category : News & Analysis
Banks are failing to fully exploit online and mobile to engage customers, according to a global research study.
Digital Transformation A Must To Woo Customers
by CXOtoday News Desk    Sep 14, 2015
Category : Press Releases
Changing customer expectations means continuous transformation for digital engagement, says a new study.
Investment In Digital Marketing To Grow
by CXOtoday News Desk    Feb 27, 2015
Category : News & Analysis
Over three-quarters of marketers indicate their companies plan to increase their digital marketing budgets this year, says a new study.
Using Mobile To Improve Customer Engagement
by CXOtoday News Desk    Jan 08, 2015
Category : News & Analysis
According to Gartner, by 2017, one third of all customer service interactions will still require the support of a human intermediary