@Customer Relationship
Unified CRM For The Digitally Empowered Customer
Category : Columns
As customer relationships are becoming less transactional and more interactional, companies are shifting from conventional business practices to more unified approach.
Success Metrics For Chief Customer Officer
by CXOtoday News Desk    Dec 02, 2014
Category : News & Analysis
Technology : none
A CCO must understand that customer satisfaction and company's profitability are directly proportional to customer experience.
Sun Direct TV Selects IBM for CRM, Exit Sun Micro
by CXOtoday Staff    Jul 21, 2009
Category : News & Analysis
Technology : Infrastructure
Sun Direct TV (SDTV), a part of Sun TV Group based in Chennai, has signed up with IBM to implement and manage Customer Relationship Management (CRM). This multi-year deal includes end-to-end services, from strategy through implementation,...