@Digital Advertising
Making Digital Advertising More Effective With AI
Category : News & Analysis
The personalization through AI shows that a hyper-relevant option of reaching out to people is possible.
How AR-VR Is Changing The World Of Advertising
While these contemporary forms of media push the potential consumer to make their purchase decision, these new kids (AR and VR) do quite the opposite, they pull/lure the consumer into a web of conviction.
Sanghi Cement Signs Digital Marketing Deal With iCubesWire
by CXOtoday News Desk    May 18, 2017
Category : Press Releases
Technology : Web Technologies
iCubesWire will manage social media marketing, digital advertising, search engine optimization and website design for Sanghi Cement, providing big ROI on the brand value
Mobile Now Accounts For Most Of Digital Ad Spending: Study
by CXOtoday News Desk    Apr 27, 2017
Category : Press Releases
Technology : Web Technologies
The IAB’s report shows that for the first time mobile has overtaken desktop as well as television ad spent.
Criteo Helps ShopClues Boost Sales Volume By 323%
by CXOtoday News Desk    Mar 15, 2017
Category : Press Releases
By deploying solutions such as in-app, display advertising, the company also saw 1000% increase in Return On Advertising Spend (ROAS) value in less than a year.
India's Digital Sector To Cross Rs 20k-Cr Mark By 2020: EY
by CXOtoday News Desk    Jan 13, 2017
Category : News & Analysis
Technology : Web Technologies
The proliferation of digital products and services results in consumers generating masses of personal data across all aspects of their lives.
Mobile Ad-Blockers Posing Threats To Businesses
by CXOtoday News Desk    Oct 12, 2015
Category : News & Analysis
Technology : Web Technologies
Ad-blockers, which are used to remove advertisements, are being downloaded to thousands of phones and tablets everyday.
Satya Nadella Makes 'Tough Choice' To Attain 'Digital' Heights
by CXOtoday News Desk    Jul 02, 2015
Category : News & Analysis
Technology : Hardware & Software
Microsoft said it was handing over a portion of its display advertising business to AOL.
Mobile, Social Top Banks' Investment In 2015
by CXOtoday News Desk    May 28, 2015
Category : Banking
The US banking industry is realizing that mobile and social are the way forward.
What Drives India's E-com To Grow 15x By 2030?
by Sohini Bagchi    May 07, 2015
Category : News & Analysis
Technology : Web Technologies
E-commerce in India will account for 2.5 percent of the country’s GDP by 2030, says a Goldman Sachs report.
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