Making Digital Advertising More Effective With AI
The personalization through AI shows that a hyper-relevant option of reaching out to people is possible.
How AR-VR Is Changing The World Of Advertising
Category : Digital Enterprise
While these contemporary forms of media push the potential consumer to make their purchase decision, these new kids (AR and VR) do quite the opposite, they pull/lure the consumer into a web of conviction.
Sanghi Cement Signs Digital Marketing Deal With iCubesWire
iCubesWire will manage social media marketing, digital advertising, search engine optimization and website design for Sanghi Cement, providing big ROI on the brand value
Mobile Now Accounts For Most Of Digital Ad Spending: Study
The IAB’s report shows that for the first time mobile has overtaken desktop as well as television ad spent.
Criteo Helps ShopClues Boost Sales Volume By 323%
By deploying solutions such as in-app, display advertising, the company also saw 1000% increase in Return On Advertising Spend (ROAS) value in less than a year.
India's Digital Sector To Cross Rs 20k-Cr Mark By 2020: EY
The proliferation of digital products and services results in consumers generating masses of personal data across all aspects of their lives.
Mobile Ad-Blockers Posing Threats To Businesses
Ad-blockers, which are used to remove advertisements, are being downloaded to thousands of phones and tablets everyday.
Satya Nadella Makes 'Tough Choice' To Attain 'Digital' Heights
Technology : Hardware & Software
Microsoft said it was handing over a portion of its display advertising business to AOL.
Mobile, Social Top Banks' Investment In 2015
Category : Banking
The US banking industry is realizing that mobile and social are the way forward.
What Drives India's E-com To Grow 15x By 2030?
E-commerce in India will account for 2.5 percent of the country’s GDP by 2030, says a Goldman Sachs report.