Popularity Of Online Video Ads May Lead To Price Drop
Experts are predicting heavy online video ad spends especially by e-commerce players and smartphone makers in India this year.
Yahoo’s Mantra To 'Stay Relevant' In India
To reach its products to a larger base, the company is tying up with content partners and telecom companies.
Digital Marketing Budget On The Rise
Digital advertising contributes to the biggest share of company's digital marketing budget, followed by social and mobile marketing.
Facebook, Google Drive Growth In Mobile Ad Spend
The two accounted for more than two-thirds of the surging mobile ad market, according to eMarketer.
Marketing to Millennials: 5 Things Marketers Should Know
Category : Research
Marketers who do not leverage mobile as primary digital marketing platform for Millennials may miss a large segment of them entirely, says a new study.
Online news sites in India see a boom time ahead
According to a recent report by comScore, the online readership of news and information content on a daily basis in India has gone up 34% over last year.
What ails mobile advertising in India
Category : Columns
Google first launched its mobile advertising platform in 2006 and 7 years later mobile advertising accounts for hardly 8% of the Indian digital advertising market. Surprising isn't it!
!Yureekah - Search Engine for Media Professionals
Technology : Business Intelligence
Professionals in the media field have their very own, exclusive search engine -- !Yureekah. With its digital advertising platform -- Zimblee, it claims to reduce the intricacies of online media to a simple search engine-like operation. ...