@Digital Advertising
Popularity Of Online Video Ads May Lead To Price Drop
by Sohini Bagchi    Sep 11, 2014
Technology : Web Technologies
Experts are predicting heavy online video ad spends especially by e-commerce players and smartphone makers in India this year.
Yahoo’s Mantra To 'Stay Relevant' In India
by CXOtoday News Desk    Jun 05, 2014
Category : News & Analysis
Technology : Web Technologies
To reach its products to a larger base, the company is tying up with content partners and telecom companies.
Digital Marketing Budget On The Rise
by CXOtoday News Desk    Apr 30, 2014
Technology : Web Technologies
Digital advertising contributes to the biggest share of company's digital marketing budget, followed by social and mobile marketing.
Facebook, Google Drive Growth In Mobile Ad Spend
by CXOtoday News Desk    Mar 21, 2014
Category : News & Analysis
Technology : Web Technologies
The two accounted for more than two-thirds of the surging mobile ad market, according to eMarketer.
Tags: Mobile
Marketing to Millennials: 5 Things Marketers Should Know
by CXOtoday News Desk    Feb 07, 2014
Category : Research
Technology : Web Technologies
Marketers who do not leverage mobile as primary digital marketing platform for Millennials may miss a large segment of them entirely, says a new study.
Online news sites in India see a boom time ahead
by CXOtoday News Desk    Oct 03, 2013
Technology : Web Technologies
According to a recent report by comScore, the online readership of news and information content on a daily basis in India has gone up 34% over last year.
What ails mobile advertising in India
Category : Columns
Technology : Web Technologies
Google first launched its mobile advertising platform in 2006 and 7 years later mobile advertising accounts for hardly 8% of the Indian digital advertising market. Surprising isn't it!
Tags: mobility
!Yureekah - Search Engine for Media Professionals
by Prabhu Ram    Jul 31, 2009
Category : News & Analysis
Professionals in the media field have their very own, exclusive search engine -- !Yureekah. With its digital advertising platform -- Zimblee, it claims to reduce the intricacies of online media to a simple search engine-like operation. ...
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