@digital marketing
How 'Digital' Is Posing New Challenge For CMOs
by CXOtoday News Desk    Jul 03, 2015
Category : News & Analysis
Technology : Web Technologies
Lack of skills in their teams are preventing many CMOs to deploy effective digital campaign in their company.
85% Retailers Rate Email As Top Marketing Channel
by CXOtoday News Desk    Jun 18, 2015
Category : News & Analysis
Technology : Web Technologies
Despite the evolution of several newfangled digital marketing channels, e-mail remains a key marketing tool for enterprises.
Female CIOs Expect Bigger Budgets Than Male Peers
by CXOtoday News Desk    Jun 17, 2015
Female CIOs are more likely to change their leadership style in the next three years than male CIOs.
It Pays To Be A Chief Digital Officer In The US
by CXOtoday News Desk    Jun 01, 2015
Technology : Infrastructure
The intense demand for highly-skilled digital marketing professionals is resulting in significant salaries for those professionals.
Mobile, Social Top Banks' Investment In 2015
by CXOtoday News Desk    May 28, 2015
Category : Banking
The US banking industry is realizing that mobile and social are the way forward.
CMOs Keen On Digital Spends; Unsure Of Execution
by CXOtoday News Desk    Apr 24, 2015
Technology : Web Technologies
Perhaps it’s time to focus less on what they spend and more on what they need to learn, says Forrester report.
Adobe Helps Nissin Step-Up Digital Marketing Strategy
by CXOtoday News Desk    Apr 09, 2015
Category : News & Analysis
Technology : Cloud Computing
By deploying Adobe Marketing Cloud, Nissin will drive its brand and customer experience on a range of channels globally.
CMOs Need To Go Digital Or Go Bust!
by Sohini Bagchi    Mar 26, 2015
Category : Interviews
Rajesh Kumar, CMO at SAP India tells CXOtoday what it means to be a CMO and how the role is measured.
Mindtree To Manage Kellogg's Digital Marketing Operations
by CXOtoday News Desk    Feb 06, 2015
Category : News & Analysis
Technology : Web Technologies
Mindtree will manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation
5 Ways CMOs Can Lead Customer Experience
by CXOtoday News Desk    Feb 05, 2015
Category : News & Analysis
Engaging relationships with customers is not only essential for growth, but also business survival.
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