@digital marketing
Oracle Buys Datalogix to Step Up Marketing Cloud
by CXOtoday News Desk    Dec 23, 2014
Category : News & Analysis
Technology : Cloud Computing
The deal complements Oracle's acquisition of BlueKai and rounds up its digital marketing suite.
Paving The Digital Roadmap For CMOs In 2015
by CXOtoday News Desk    Dec 01, 2014
Technology : Web Technologies
Experts explain what digital marketing and the CMO will look like in the next one year.
Is CIO-CMO Still Corporate Boardroom’s Odd Couple?
by Sohini Bagchi    Nov 25, 2014
Despite the buzz that the CMO and CIO have been talking the collaboration game for some time now, experts believe all is still not well in the boardroom.
Gartner Sees 17% Boost In Digital Marketing Spend
by CXOtoday News Desk    Nov 03, 2014
Technology : Web Technologies
Sectors such as financial services, high-tech, manufacturing, media, retail and transportation will spend maximum on digital marketing.
How Firms Are Investing In Digital Marketing
by CXOtoday News Desk    Oct 21, 2014
Category : Research
Technology : Web Technologies
Enterprise marketers expect digital budgets to increase roughly 10 percent annually for the next five years, says a new study.
Cognizant Buys Digital Specialist In Life Sciences
by CXOtoday News Desk    Oct 08, 2014
Category : News & Analysis
The company is on an acquisition spree, looking to strengthen its grip on the US IT healthcare market
Why Companies Can't Afford To Ignore Digital Marketing
by CXOtoday News Desk    Aug 25, 2014
Executives believe their current approach to digital marketing is too fragmented, according to a new study.
Over 50% CMOs Feel They Aren't Fairly Compensated
by CXOtoday News Desk    Jul 25, 2014
Those CMOs who have transformed their brand’s digital marketing and online customer engagement are often the highest paid ones, says a study.
Rise In Digital Marketing Drives Global Ad Spending
by CXOtoday News Desk    Jul 11, 2014
Technology : Web Technologies
Global advertising spending will increase 5.7 percent this year, more than double the pace of 2013
Digital Marketers Should Focus On Customer Lifecycle: Study
by CXOtoday News Desk    May 29, 2014
Category : News & Analysis
Digital marketers should pay attention to where consumers are in their lifecycles when determining how to get them to adopt new technologies.
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