Digital Marketers Should Focus On Customer Lifecycle: Study
Technology : Enterprise IT Services
Digital marketers should pay attention to where consumers are in their lifecycles when determining how to get them to adopt new technologies.
Ecommerce24 Creates An E-Trade Ecosystem
The company has integrated and tied-up with multiple third party applications and e-commerce related service providers.
Marketers Increase Digital Media Focus To Woo NextGen
The global Digital Marketing Software market is expected to grow at 14.25% over the period 2012-2016.
Innovation: Key Challenge For Digital Marketers
Norbert Sagnard, digital marketing expert believes the biggest challenge for marketers is to keep pace with the constant digital innovation.
What Stops The CMO From Reinventing?
CMOs are not willing to take risks when they have to adopt new technologies, says a recent Adobe study.
Latest Innovations In Social & Mobile Marketing
Category : Columns
Brands are consistently focusing on mobile and social technologies to boost consumer experiences and in turn improve their ROIs, says Vinish Kathuria, COO, Digital Quotient.
Wipro Creates Impact with Digital Marketing Strategy
The company’s new digital strategy has successfully integrated fragmented digital assets, content and audiences to build a strong social presence in excess of 1.5 million followers.
Digital marketing can't be seen with traditional lens
Category : Interviews
Udayan Bose, Founder & CEO, NetElixir, speaks to CXO Today on the advantages of digital marketing and the challenges on the way
Sales teams fail to adopt the digital way, says Gartner
Technology : none
There has to be a greater collaboration with the sales team and the provider to boost customer experience.
How to avoid a digital marketing failure
Technology : Networking & Communication
It's necessary to understand the need of new practices with a varied selection of tools, technologies and platforms to get ahead in digital marketing.