@digital marketing
Digital Marketers Should Focus On Customer Lifecycle: Study
by CXOtoday News Desk    May 29, 2014
Category : News & Analysis
Digital marketers should pay attention to where consumers are in their lifecycles when determining how to get them to adopt new technologies.
Ecommerce24 Creates An E-Trade Ecosystem
by CXOtoday News Desk    May 22, 2014
Technology : Web Technologies
The company has integrated and tied-up with multiple third party applications and e-commerce related service providers.
Marketers Increase Digital Media Focus To Woo NextGen
by CXOtoday News Desk    May 21, 2014
Technology : Web Technologies
The global Digital Marketing Software market is expected to grow at 14.25% over the period 2012-2016.
Innovation: Key Challenge For Digital Marketers
by CXOtoday News Desk    Apr 02, 2014
Norbert Sagnard, digital marketing expert believes the biggest challenge for marketers is to keep pace with the constant digital innovation.
What Stops The CMO From Reinventing?
by CXOtoday News Desk    Mar 31, 2014
CMOs are not willing to take risks when they have to adopt new technologies, says a recent Adobe study.
Latest Innovations In Social & Mobile Marketing
Category : Columns
Brands are consistently focusing on mobile and social technologies to boost consumer experiences and in turn improve their ROIs, says Vinish Kathuria, COO, Digital Quotient.
Wipro Creates Impact with Digital Marketing Strategy
by CXOtoday News Desk    Dec 06, 2013
Category : News & Analysis
Technology : Web Technologies
The company’s new digital strategy has successfully integrated fragmented digital assets, content and audiences to build a strong social presence in excess of 1.5 million followers.
Digital marketing can't be seen with traditional lens
by Shweta Verma    Sep 30, 2013
Category : Interviews
Technology : Web Technologies
Udayan Bose, Founder & CEO, NetElixir, speaks to CXO Today on the advantages of digital marketing and the challenges on the way
Sales teams fail to adopt the digital way, says Gartner
by CXOtoday News Desk    Sep 12, 2013
Category : News & Analysis
Technology : none
There has to be a greater collaboration with the sales team and the provider to boost customer experience.
Tags: Gartner
How to avoid a digital marketing failure
by CXOtoday News Desk    Jun 25, 2013
It's necessary to understand the need of new practices with a varied selection of tools, technologies and platforms to get ahead in digital marketing.
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