Firms Yet To Reap Big Benefits From Email Marketing
Investments in various technologies for email marketing and innovations in email marketing software and services are the key strategies adopted by these players to strengthen their positions in this market.
Social Media, E-Mail Top Online Marketers' List
Category : Research
Two-Thirds of Indian Marketers believe that Social media helps in improving brand reputation and increasing awareness.
85% Retailers Rate Email As Top Marketing Channel
Despite the evolution of several newfangled digital marketing channels, e-mail remains a key marketing tool for enterprises.
All’s Not Rosy In The Email Marketing Garden
A growing number of email marketers think their needs are not effectively met by current providers.
Emails Still Popular For Cross Channel Marketing
Recent study shows that email marketing campaigns using coupons have gained in popularity.
“The next generation email marketing platform is mobile”
Category : Interviews
Kalpit Jain, COO, Netcore, tells CXOtoday why email marketing is a powerful medium for businesses to connect and engage customers.
Experian CheetahMail releases Facebook functionality for marketers
The addition of this functionality embedded within the marketing company’s application, intends to provide clients with stronger and easy-to-execute viral marketing opportunities
7 Ways to Get More Value From Your eNewsletter
Category : Digital Enterprise
Technology : none
Marketers rate eNewsletters as one of the more effective content marketing tactics; how to encourage more people to subscribe to your eNewsletter
Epsilon signs seven email service agreements in India
Technology : Enterprise IT Services
The firm signs clients from various segments like travel, finance, retail, etc.