archiveMarketing Automation

Adbuffs is a Kolkata-based digital-first performance marketing agency that automates digital advertisements for businesses to deliver tangible results. The brand...

Twilio has launched Twilio Engage, a growth automation platform that will allow marketers to improve their relationships with customers.

Forum Sheth, AVP - Content and Brand, WebEngage, explains why multi-channel marketing strategy adds great value to your marketing campaign.

Marketing automation technology has enabled D2C companies to differentiate their brand powered by intelligent engagement.

In present times, with the customer-buying-cycle swapping back-and-forth between both activities, another action has gained as much importance as sales...

Internet and Mobile Association of India and Netcore Solutions organized a round table discussion on B2C Marketing Automation, the accelerator...

By: Raman Mittal With today’s cut-throat competition in the industry, there is always a pressure on the marketing and sales...

Rising importance of chatbots and increasing use of virtual and online channels to result in 15.7% growth of the MAS...

In the age of increased personalization, brands are realizing that investments in marketing technology can save time and strengthen customer...