@MARKETING
Brands Losing Customers Due To Failed Personalization Efforts
Category : News & Analysis
Technology : Enterprise IT Services
Gartner research shows that the concept of providing “tailored help” to consumers offers a significant opportunity for brands to deliver tangible customer value in the forms and functionalities consumers seek
Using Technology To Your Business Advantage
Category : Digital Enterprise
Technology : Infrastructure
Here are some of the main areas of your business that you could improve with the help of technology
Qualcomm Appoints Larry Paulson As India President
Category : Press Releases
Technology : Hardware & Software
Paulson's appointment will be effective immediately and he will report directly to Jim Cathey, senior vice president and president of Asia Pacific and India.
AI’s The New Buzzword, But Few Understand: Study
Category : News & Analysis
Technology : Hardware & Software
There is a clear discrepancy between the enthusiasm and marketers' confidence in how to implement AI into their marketing programs.
Few E-Marketers Have A Holistic View Of Their Consumers
Category : Interviews
Technology : Enterprise IT Services
Ankit Maheshwari, CEO and Co-Founder of Betaout, goes in-depth on why the ecommerce industry needs a more focused and co-joint efforts towards marketing.
Businesses See Gain In Marketing As A Service Model
Category : News & Analysis
Technology : Enterprise IT Services
Though Marketing Automation is meant to help the industry, including SMEs, there are some pitfalls to watch out for.
Snapdeal To Spend 200 Crore For Festive Season Marketing
Category : News & Analysis
Technology : Enterprise IT Services
With the festive season inching closer, e-commerce sites are eager to boost marketing and advertising in order to encash the lucrative business season.
Boomtrain Buys India's Nudgespot To Expand AI Footprint In APAC
Category : News & Analysis
Technology : Enterprise IT Services
The acquisition will give Boomtrain the much needed acceleration to develop a seamless experience for businesses to communicate with customers.
Infosys Leads In Agile Delivery Services: Ovum
Category : News & Analysis
Technology : Enterprise IT Services
Infosys has been recognized for market impact dimension, with acknowledgment of sales, consulting and delivery arms functioning in perfect sync.
How Cloud Is Changing Traditional CRM
Category : Interviews
Technology : Cloud Computing
In an exclusive interaction with CXOtoday, Ajay Chauhan, the Founder of Salezshark explains how CRM is becoming more intelligent and how cloud technology is changing the traditional CRM.
