Is Innovation Unnatural For Companies?
by CXOtoday News Desk    Nov 20, 2014
Category : News & Analysis
Marketing guru Philip Kotler says it is more natural to make the same thing or improve its efficiency, rather than searching for new things to make
Tapping Social Media for customer retention
Category : Columns
With evolved social media platforms, enterprises today get better insights into customer behavior
Marketing Is Not Just About Sales, But Substance Too
by CXOtoday News Desk    Oct 20, 2014
Category : Events
Technology : Web Technologies
Marketers need to align strategies with evolving marketing trends
Relationship Marketing As A Competitive Strategy
by Preeti S    Oct 07, 2014
Category : News & Analysis
There is an effort to not just push products but enhance customer experience and brand loyalty.
No More Free Rides For Marketers On Facebook!
by CXOtoday News Desk    Mar 10, 2014
Category : News & Analysis
Technology : Web Technologies
With Facebook imposing restrictions on brand promotion through its pages, marketers will have to work out their brand strategies more carefully.
CMO-CIO Tussle Could Cause Organizations Dear: Accenture Research
by CXOtoday News Desk    Aug 29, 2013
Category : News & Analysis
A recent survey reveled several differences of opinion between CIOs and CMOs which may affect marketing in Asia pacific.
Automation to boost marketing credibity, says study
by CXOtoday News Desk    Jul 16, 2013
Category : News & Analysis
New research predicts that marketing automation will pave the way for organizations in the competitive market space
How to avoid a digital marketing failure
by CXOtoday News Desk    Jun 25, 2013
It's necessary to understand the need of new practices with a varied selection of tools, technologies and platforms to get ahead in digital marketing.
Indian firms use social media for marketing optimisation
by Darinia Khongwir    May 29, 2013
Category : News & Analysis
Technology : Web Technologies
Study shows that Indian organisations are more social media-savvy as compared with their global counterparts.
SAP appoints Suprakash Chaudhuri as MD, India & subcontinent
by CXOtoday News Desk    Feb 20, 2013
Category : News & Analysis
Will be responsible for all market-facing activities across the field organization, overseeing customer operations as well as general management like sales and consulting.
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