3 ways to link marketing to revenue without metrics
In fact, our most recent thought leadership survey found that few marketers are measuring much besides consumption of their marketing content
Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
Let me start this post by asking some simple questions, the answers to which will set the tone for this post. I request the readers to make a mental note of their answers as they proceed.
Is Your Content Ready for the CFO
The new responsibilities mean CFOs are much more involved in the buying decision process, which is critically important for content marketers to understand and address in order to keep winning business
Are you the best client? Think again.
How do you become the best client the agency ever had? Read on.
What the slow death of B2B publishing means for marketers
Marketers always struggle with what to do next. There are so many channels out there and so little time. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing.
Infosys New Visual Identity - 5 Quick Takes
The logo, as it appears on www.infosys.com drops the tagline. “Powered by intellect. Driven by values.” - was something that expressed the values of the firm, and which the founders were attached to.
Eight attributes of a thought leader
There’s a growing hunger for thought leadership in social media.Thought leaders themselves must be better-rounded than in the past, as comfortable online as on stage or in an interview.
7 Reasons Your Content Strategy is Going to Fail
How do you ensure all the content you’re slavishly creating is actually doing the job?
Is your agency doing enough Scenario Planning?
Derived from classic military tacticians, Scenario Planning came into vogue when Royal Dutch/Shell started using it as a core strategic development tool for the entire organization
How to Unlock New Business Opportunities
You believe you could be doing a lot more business together but you do not see the customer giving you any new opportunities. Getting new customers is getting tougher. So what do you do?