@MARKETING
When Employees Kill That Million Dollar Marketing Effort
by CXOtoday Staff    Mar 25, 2011
Technology : none
If I were to ask you - name the most important marketing asset of your company, how would you reply? Website? Blog? Facebook page?
3 ways to link marketing to revenue without metrics
by CXOtoday Staff    Mar 24, 2011
Technology : none
In fact, our most recent thought leadership survey found that few marketers are measuring much besides consumption of their marketing content
Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
by CXOtoday Staff    Mar 22, 2011
Technology : none
Let me start this post by asking some simple questions, the answers to which will set the tone for this post. I request the readers to make a mental note of their answers as they proceed.
Is Your Content Ready for the CFO
by CXOtoday Staff    Mar 16, 2011
Technology : none
The new responsibilities mean CFOs are much more involved in the buying decision process, which is critically important for content marketers to understand and address in order to keep winning business
Are you the best client? Think again.
by CXOtoday Staff    Mar 15, 2011
Technology : none
How do you become the best client the agency ever had? Read on.
What the slow death of B2B publishing means for marketers
by CXOtoday Staff    Mar 14, 2011
Technology : none
Marketers always struggle with what to do next. There are so many channels out there and so little time. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing.
Infosys New Visual Identity - 5 Quick Takes
by CXOtoday Staff    Mar 14, 2011
Technology : none
The logo, as it appears on www.infosys.com drops the tagline. “Powered by intellect. Driven by values.” - was something that expressed the values of the firm, and which the founders were attached to.
Eight attributes of a thought leader
by Christopher Koch    Feb 28, 2011
Technology : none
There’s a growing hunger for thought leadership in social media.Thought leaders themselves must be better-rounded than in the past, as comfortable online as on stage or in an interview.
7 Reasons Your Content Strategy is Going to Fail
by Hilton Barbour    Feb 23, 2011
Technology : none
How do you ensure all the content you’re slavishly creating is actually doing the job?
Is your agency doing enough Scenario Planning?
by Hilton Barbour    Feb 22, 2011
Technology : none
Derived from classic military tacticians, Scenario Planning came into vogue when Royal Dutch/Shell started using it as a core strategic development tool for the entire organization
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