McDonald’s Corporation and Accenture Expand Partnership to Accelerate Technology Adoption and Reinvent Customer and Crew Experiences
McDonald’s Corporation (NYSE: MCD) and Accenture (NYSE: ACN) announced an expansion of their strategic partnership to help execute McDonald’s strategy to leverage the latest edge technology and apply generative AI solutions across its restaurants worldwide to improve operations as well as customer and crew experience. Through this work, McDonald’s also will enhance the digital capabilities of its employees.
This partnership will help support McDonald’s technology strategy which aims to leverage scale and unlock greater speed and efficiency for customers, restaurant teams, and employees. This includes the acceleration of automation innovation from equipment manufacturers, allowing restaurant general managers to quickly spot and enact solutions to reduce business disruptions, ultimately reducing complexity for restaurant crew and leading to customer benefits such as hotter, fresher food.
This phase of innovation is also designed to build an even stronger technology team at McDonald’s. Accenture will help train and support McDonald’s global workforce by using Accenture’s learning and development programs, online training courses and boot camps for emerging talent to ensure the workforce has the AI, data and edge computing skills needed in the digital era.
Brian Rice, executive vice president and global chief information officer, McDonald’s, said, “In order to unlock the opportunity in our ongoing digital investments, we chose Accenture, our long-time partner who has helped us build our digital foundation, to work with us on this next phase of innovation. Accenture’s deep understanding of our business, our industry, and of course technology, will allow us to leverage the full potential of the cloud and generative AI solutions by implementing advanced practices to quickly leverage those technologies as well as to nurture and empower the talent within our organization. Lifelong learning and digital upskilling are at the heart of our culture and long-term growth plans – and embedding this across our workforce will enable greater business agility and performance.”
Julie Sweet, chair and CEO, Accenture, said, “We are incredibly proud to continue to partner with McDonald’s as they reinvent the customer experience, stay ahead of their customers’ changing needs and reimagine what a restaurant can be. This new work will be a leading example across industries of innovating with tech data and AI at the core, across the cloud continuum, all the way to the edge. And doing so in a way that keeps their people in the forefront, building the skills they need to meet and delight their customers in new ways every day.”
About McDonald’s
McDonald’s is the world’s leading global foodservice retailer with over 40,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners, and communities. Visit us at www.accenture.com.
