Verizon-AOL Deal Can Boost Mobile Video Ads
Online content and mobile video advertising are areas that are likely to see tremendous growth in the coming years.
Google, Watch Out! Facebook's Mobile Ads Are Here
While Google has been delivering mobile ads to users for quite some time now, this is the first time Facebook has entered the space.
Retailers Lack Key Competencies In Big Data
Technology : Storage & Data Management
Most retailers do not yet have mature big data and analytics competencies across 5 key areas — intent, people, process, technology, and data.
India, China to Fuel Growth in Mobile Advertising
Rising digital consumption among the middle classes in India and China makes them attractive growth markets for mobile advertising, says Gartner.
Marketers increasingly using FB mobile for branding
Senior officials of Facebook see more business users sharing and consuming an increased amount of content through mobile devices, as they are on the move
Have you got your mobile strategy right?
Mobile advertisers need to understand the peculiar habits of Indian consumers and create more informed mobile strategies
Wall Street abuzz over Twitter IPO
Experts believe Twitter must build advertising revenues as a matter of urgency outside of the US and leverage on the mobile ad opportunities.
Yahoo's new acquisition to step up mobile ad plans
Yahoo has already made 8 acquisitions during the second quarter leaving room for speculations on its rationale behind so many purchases.
Apps to drive mobile ad spending in enterprise
Category : Digital Enterprise
As mobile apps get more agile and localized, Gartner believes it will drive mobile advertising spending in enterprises.
APAC mobile ad market grows by 26 %: InMobi
Technology : Enterprise IT Services
The report also revealed that smartphone growth outpaced advanced phones and now represents 22 percent of all mobile ads in the region