@mobile marketing
Text Vs Speech: The Best Messaging Platform for Enterprises
Category : Columns
While text messaging provides a better coverage and a deeper penetration, voice messaging is essential for advancing personalized customer care.
Smartphone Users, Here's What Is Swelling Your Mobile Bills
by CXOtoday News Desk    Jun 09, 2016
Category : Research
Currently, 64 percent of smartphone users in India witnessed over 10 percent jump in their data charges.
App Analytics For Simplified Customer Engagement
by Anand Jain, Co-founder, CleverTap    May 25, 2016
Category : Columns
Customer engagement with the app is an essential yardstick to measure app success.
Mobile Marketing: Incredible Growth, Intense Competition
by CXOtoday News Desk    Mar 11, 2016
Category : News & Analysis
An accelerated growth of smartphone usage, m-commerce and the need for a multichannel mobile strategy is driving this growth.
Tech Trends Driving Digital Marketers In 2016
Category : Columns
Technology : Hardware & Software
Creating a story that resonates across channels and one which is still relevant to the consumer based on their intent and behavioral date will be important.
Indian Marketers Yet To Grasp The Mobile Magic
by CXOtoday News Desk    Sep 23, 2015
Category : News & Analysis
Technology : Web Technologies
There is still a long way to go before brands and agencies in India understand the full potential of mobile for reaching consumers
All’s Not Rosy In The Email Marketing Garden
by CXOtoday News Desk    May 26, 2015
Category : News & Analysis
Technology : Web Technologies
A growing number of email marketers think their needs are not effectively met by current providers.
The Next Big Shift In Digital marketing
by CXOtoday News Desk    Jan 30, 2015
The future of the digital marketing workforce mix will be 1:1 freelance to permanent staffing, according to a new study.
Teradata Acquires Israeli Mobile Marketing Firm Appoxee
by CXOtoday News Desk    Jan 16, 2015
Category : News & Analysis
With the new acquisition, Teradata takes a major step to strengthen the mobile capabilities of its Integrated Marketing Cloud.
Mobile Marketing To See Explosive Growth
by Sohini Bagchi    Dec 19, 2014
Category : Interviews
Vikram Raichura, Managing Director of Viva Connect, throws light on mobile marketing trends and what the future has in store.
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