@mobile marketing
Digital Marketing Budget On The Rise
by CXOtoday News Desk    Apr 30, 2014
Technology : Web Technologies
Digital advertising contributes to the biggest share of company's digital marketing budget, followed by social and mobile marketing.
Retail firms bet big on email marketing
by Sohini Bagchi    Oct 23, 2013
Technology : Web Technologies
Retail companies are getting serious about mobile-friendly emails and are also incorporating social media in their email marketing strategy.
Right tools and skill sets needed in digital marketplace
by Sohini Bagchi    Jun 25, 2013
With growing dependence on digital marketing, companies will create new skill sets with greater marketing and technical know-how.
"Mobile marketing is focused marketing not spamming"
by Sharon Lobo    Jul 10, 2012
Category : Interviews
In an exclusive interview to CXOtoday, Alex Moukas, CEO, Velti, explains how marketers can engage with and reach their consumers through innovative mobile marketing and advertising efforts. Excerpts.
Comviva partners with Starfish Mobile, strengthens RBT portfolio in Africa
by CXOtoday Staff    Mar 21, 2011
Category : News & Analysis
This tie-up is aimed at strengthening Comviva’s RBT (Ring Back Tone) content portfolio in the region
Nokia, Intuit to create mobile marketing services for small businesses
by CXOtoday Staff    Sep 16, 2010
Category : News & Analysis
Technology : Web Technologies
Form global alliance to develop mobile, web-based marketing service for small businesses around the world
Telenity Announces Mobile Marketing Platform
by CXOtoday Staff    Feb 19, 2010
Category : News & Analysis
Technology : Hardware & Software
Telenity, a provider of VAS, messaging and mobile marketing solutions, has launched Canvas SmartAds, a mobile marketing platform, which facilitates new business models for mobile marketing and advertisement. Canvas SmartAds integrates location...
Reliance Adopts Neon Mobile Marketing Software
by CXOtoday Staff    Feb 27, 2009
Category : News & Analysis
Technology : Infrastructure
Telecom major Reliance Communications (RCOM) has implemented Flytxt's carrier-class mobile marketing software platform Neon on its network. Flytxt is one of the leading mobile advertising and marketing technology providers. Neon features a...
Mobile VAS needs Holistic Approach: CXOs
by Prabhu Ram    Jan 20, 2009
Category : News & Analysis
CEOs and think tanks in the mobile VAS industry have expressed concerns and are apprehensive toward advertising in the emerging mobile market.   CEOs of mobile carrier firms, operators and vendors mutually said that the industry...
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