Aamir Khan’s Case: How Celebrity Endorsements Can Harm Brands
Category : Columns
Technology : none
Researches have proved that having a celebrity in an advertisement will increase the recall value, but it doesn’t really promise success
Samsung voted the top brand in Asia
by CXOtoday News Desk    Jul 17, 2013
Category : News & Analysis
Samsung comes out on top in the Asia's Top 1000 Brands for the second year in a row
Nestle Cuts Cost; Deploys Telepresence
by CXOtoday Staff    Jun 17, 2009
Category : News & Analysis
Technology : Infrastructure
Nestle , a leading global nutrition, health and wellness company, will use next-generation high-end video conferencing services. Nestle has presence in more than 80 countires and 265,000 employees. Further to improving international meeting...