Twitter, Facebook Most Popular Among Publishers And Marketers
Category : Research
Facebook videos and Twitter photos hold the key for their popularity.
Facebook Ad Business Continues To Grow, Says Study
Facebook showed a solid growth in Q1 2014, when compared to other social media players such as Twitter, Pinterest, Tumblr and LinkedIn.
Building Digital Trust
Category : Columns
Technology : Business Intelligence
Business leaders should ensure a strong foundation of trust in their digital transformation journey, writes Sivarama Krishnan of PwC India.
More US Adults Use Pinterest than Twitter
Pinterest holds particular appeal to female users and are four times as likely as men to be Pinterest users, says a recent report.
5 ways online videos can bring more ROI
Category : Digital Enterprise
Here are some quick tips for businesses on how to use videos strategically to get the maximum ROI.
Indian firms use social media for marketing optimisation
Study shows that Indian organisations are more social media-savvy as compared with their global counterparts.
Analytics to heap benefits on social media ROI
Social media analyst Prashant Jain says social media platforms are turning out to be a very relevant data source for organizations.
Social media users in urban India to reach 66 million by June 2013
The study also finds that 34 per cent of users are from the top eight metros in India
Why retailers are pinning hopes on Pinterest
Retailers are hankering after the 10 million visitors a month, but it is difficult to nab them because Pinterest is an ad-free website and "pins" flourish virally.
5 companies that redefined the IT landscape in 2012
Technology : Enterprise IT Services
Besides Apple and Samsung, what were the other top IT enterprises that had a good year.