Safeguard Your Dairy Goods with WRMS’s SecuLock, an IoT-Powered Solution against Adulteration.
CXOToday has engaged in an exclusive interview with Dr. Ashish Agarwal, Co-Founder & CTO, WRMS
- Describe your company and your target segment.
Ans – Weather Risk Management Services (WRMS) is a pioneer in smart and sustainable farming in India. It is a leader in the climate and dairy risk management industry. Under its Comprehensive Climate Risk Management Solution, WRMS has become a global pioneer in Income Guaranteed Smart & Sustainable Farming Solutions. It was founded by Mr. Sonu Agarwal, Mr. Anuj Kumbhat and Dr. Ashish Agarwal as an endeavor to empower farmers to overcome the most daunting agrarian challenges. WRMS leverages data, technology, and financial innovation to help farmers enhance farm productivity, gain a secure income, and practice sustainable farming. From designing weather risk management services to developing the world’s first income-guaranteed smart & sustainable farms, WRMS is home to numerous national and international firsts.
Ingen Technologies Private Limited, a fully owned subsidiary of WRMS, manufactures, supplies, installs and operates Automatic Weather Stations (AWS), Automatic Rain Gauge Systems (ARG) and Automatic Water Level Recorders through which we have been helping millions of farmers. WRMS is a leading manufacturer of meteorological and hydrological instruments in India such as IoT, drones, etc. With its team of 500+ multi-disciplinary experts across Agricultural Science, Data Science, Meteorology, Actuarial Science and Information Technology, the company is always working on breakthroughs that can make the agriculture and dairy sector more robust.
Our Target Audience includes:
- Supply Chain & Logistics firms
- Farmer, Farmer Producers’ Organizations (FPOs)
- Agri Input Companies; i.e companies manufacturing fertilizers, seeds, crop nutrients, farm machinery, and other farm inputs
- Central & State Governments
- FMCG Companies
- Insurers & Reinsurers
- Banks, NBFCs, and other financial institutions WWF, ILO, IFC, IWMI, etc.
WRMS has worked prolifically with some of the leading names in the agro-input and procurement industry like Pepsico, Safal, ITC, Mother Dairy, etc. along with Government and Govt-run bodies like NCFC and Bihar, Karnataka, and Andhra Pradesh Government. Apart from this, WRMS has also partnered time and again with multilateral agencies such as Work Bank Group, UNCDF, and insurance bodies like ICICI Lombard, and HDFC Ergo, to name a few.
2. What is SecuLock and what are the USPs of SecuLock?
Ans – SecuLock, a product of Ingen Technologies, a fully owned subsidiary of WRMS, is a state-of-the-art indigenously manufactured smart e-Lock developed for live monitoring and prevention of theft & pilferage, especially in milk tankers. It comes with a smart e-Lock system that includes an electronic door-locking device, a central server, a mobile application, and control devices. The pre-installed tracking device captures and transmits location data to a central server for en-route theft and pilferage prevention and monitoring. The memory stores location data and locking/unlocking data. SecuLock is a revolutionary product that can also be leveraged by other industries like cargo, couriers, and companies handling the transport of bulk goods from one point to another with high chances of on-road theft and adulteration.
3. How can adulteration and pilferage of dairy products be prevented through SecuLock?
Ans – SecuLock and all its components are not physically accessible and thus, can’t be tampered with. There are also light sensors installed on the device to detect if the lock was activated during the dispatch of the vehicle. The device can only be operated through an OTP-enabled login, thus, only a designated officer can access the lock. Also, our 24/7 call center services assist in ensuring that all the important alerts are swiftly acted upon and real-time assimilation and dissemination of data is ensured. The working process of SecuLock is so advanced that there is no scope for adulteration or pilferage. The control room assigns vehicles and managers/users to the plant. These managers/users log in through their login ID in the app using OTP and send an unlock command for loading/unloading of materials in vehicles through the app. Hence, the state-of-the-art SecuLock eliminated the problem of adulteration and pilferage of dairy products.
4. How is SecuLock different from other products available in the market? Explain.
Ans – The main differentiation is that SecuLock can be leveraged not only by the dairy industry but other industries like cargo, couriers, and companies handling the transport of bulk goods from one point to another with high chances of on-road theft and adulteration. While the other similar products available in the market are limited to the dairy industry only and don’t have the potential to cater to other sectors, SecuLock is a one-stop solution to manage theft and pilferage that amounts to a huge losses every year due to low quality of potential preventive measures or devices.
5. What is your company’s long-term vision for SecuLock?
Ans – SecuLock isn’t just protecting dairy tankers; it’s envisioning a future where secure transportation is the norm. Its current impact extends beyond the dairy industry, encompassing the vast scope of cargo, pharmaceuticals, and more. This translates to tamper-proof security for valuable goods traveling across geographies. Real-time threat detection is within reach, fueled by data analysis, while blockchain technology ensures an immutable record of every lock activation and location update. Imagine an ecosystem where standardized protocols and collaborations between industry giants, from logistics to insurance, empower businesses of all sizes. SecuLock is poised to become the cornerstone of a secure and sustainable supply chain, safeguarding not just products, but the future of global transportation.
