@SMS
Why SMS Is Still Marketers Best Bet This Christmas?
Category : Columns
Technology : none
Deciding on the marketing campaign channel in today’s fast-tracked and competitive world is a big task. While, the thought process of deciding the right path takes its own time, we still run a risk of trial and errors. Besides, there is always that conf
After Two Decades, SMS Is Here To Stay. How?
by Preeti S    Dec 03, 2015
Category : Interviews
Technology : Hardware & Software
OTT messaging services are severely restricted in terms of interoperability, says Rajdip Gupta, Founder & CEO, Routesms Solutions
Enterprises Want Clutter-Free Messaging Apps
by Sandhya Malhotra    Aug 27, 2015
Category : Interviews
Technology : Web Technologies
Beerud Sheth, Co Founder and CEO of Webaroo explains how mobile messaging or cloud messaging in large enterprise can play a big role.
Is WhatsApp Overtaking The SMS Soon?
by CXOtoday News Desk    Jan 24, 2014
Category : News & Analysis
According to recent reports, WhatsApp’s active user base has more than doubled to 430 million from nearly 200 million users in August 2013.
Whatsapp ushers in messaging app trend in India
by CXOtoday News Desk    Aug 06, 2013
Category : News & Analysis
Several new messaging apps are flooding the Indian market due to the success of WhatsApp and BBM
Tags: WhatsApp, BBm, SMS, Ovum
Mobile apps the new rage in the travel sector
by CXOtoday News Desk    Jul 08, 2013
Category : News & Analysis
Technology : none
Users can now fully avail their mobile phone services to book, track tickets with a host of new services provided by IRCTC and other OTAs
Roaming charges to come down
by CXOtoday News Desk    Jun 17, 2013
Category : News & Analysis
TRAI has issued a circular to reduce both call charges and SMS for users not in their home state.
Tags: TRAI, Roaming, India, SMS
Chat app messaging traffic surpasses mobile text message
by CXOtoday News Desk    Apr 30, 2013
Category : News & Analysis
The OTT traffic is expected to grow further, with estimated 41 billion OTT messages are expected to be sent every day compared 19.5 billion P2P SMS messages to be sent per day on an average.
4G LTE to boost demand for data intensive applications in India, West Asia
by CXOtoday News Desk    Jan 16, 2013
Category : News & Analysis
As data traffic surges, India, UAE and Saudi Arabia embrace LTE as the technology of the future
Mobile operators lost $13.9 billion in SMS revenues to media apps
by CXOtoday Staff    Feb 22, 2012
Category : News & Analysis
Technology : none
Operators need to rework their legacy services if they want to secure their future position in the messaging market, says research firm Ovum.
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