@Social Media Analytics
What's Driving Sports Analytics Market?
Big data and analytics can make a difference to the sports industry, from signing contracts to preventing injuries.
80% Cos Relying On Analytics To Know Customers Better
According to a KPMG study, nine out of 10 C-level executives are using data and analytics to gain greater insights into marketing.
How Brands Are Embracing Big Social Data
Brands are eager to embrace big data in exchange for actionable insights
5 Things CIOs Must Watch Out For In Big Data
Category : Columns
Technology : Storage & Data Management
CIOs needs to be cautious to ensure data privacy is not violated when monetizing this data, especially external data.
Why Social Media Analytics Is Not Yet Actionable?
Properly using social media means more than simply engaging customers on Facebook, LinkedIn and Twitter, believe experts.
Facebook Not Ideal To Judge Potential Employees
According to a new study employers who are using Facebook to decide whether someone is worth hiring may need to think twice before they use it.
6 shifts in the use of digital platforms
According to McKinsey research, in order to benefit from this shift, companies must take a refined look at these approaches and come up with a suitable digital strategy.
CIOs should tap the power of ‘social’ media
Far too many social media endeavours are failing because IT and business managers lack knowledge of the fundamental principles of mass collaboration
"Social media analytics should not be seen as a standalone activity"
Category : Interviews
Technology : Networking & Communication
Pritha Choudhuri, CEO - Analytics Quotient shares some key insights on the social media analytics and how it can help the enterprise in making informed decisions.
SAP extends enterprise social media strategy
Technology : none
Partners with NetBase to help global enterprises exploit use of social media data