@social media marketing
Why SMS Is Still Marketers Best Bet This Christmas?
Category : Columns
Technology : none
Deciding on the marketing campaign channel in today’s fast-tracked and competitive world is a big task. While, the thought process of deciding the right path takes its own time, we still run a risk of trial and errors. Besides, there is always that conf
CMOs Drive Technology Decisions In Marketing
by Priyanka Pugaokar    Apr 11, 2016
Category : Interviews
Technology : Cloud Computing
Will Griffith, Regional VP -APAC, Oracle Marketing Cloud, talks about the new age marketing driven by technology.
CMOs Grappling With Social Media RoI, Says Study
by CXOtoday News Desk    Mar 05, 2015
Category : News & Analysis
Only 17 percent of B2B marketers can exhibit ROI when it comes to social media, says a new study.
Understanding The Power Of Social Media: It’s Now Or Never!
Category : Columns
Technology : Web Technologies
Entrepreneurs need to understand the potential of social media to make a difference in their business, writes Ankit Arora Director, Link2 Connect
Do's and Dont's of Social Media Marketing
by Astha Singh    Dec 26, 2013
Technology : Web Technologies
With Social Media Marketing gaining poplularity, marketers need to be careful in devising their strategies around it. We bring to you a set of Do's and Dont's that you can follow.
'SMM is pointless if you can't build relationships'
by Abhinna Shreshtha    Jan 24, 2011
Category : Interviews
Virtusa has been putting together a social media strategy to capitalize on the various social media channels. Doug Mow, SVP, marketing, Virtusa, speaks with CXOtoday on the journey so far and the changing nature of marketing