Essentials of an effective social media policy
Category : Columns
A social media policy will ensure that a company's external communication objectives are not compromised.
Yahoo Set To Launch A YouTube Rival Soon
The company wants to increase its presence with video content, which in turn will help them grab a larger chunk of revenue from video ad spending.
Consumers Prefer To Engage With Retailers On Facebook
Technology : Enterprise IT Services
Personalized offers have a noticeable influence on the spending of the customers, according to a survey conducted by IT services major Infosys.
India emerges as world’s second largest mobile internet user
The mobile Internet users in the country are expected to grow from 4.1 million users in 2009 to 164.8 million in 2015 at a CAGR of 85%, states a KPMG report.
Syncapse's bankruptcy raises doubts over sustainability of social media companies
With reports of a major social media company going bankrupt, analysts are divided in their opinion if social media is creating fatigue among the user base or companies are simply unable to keep up with the changing trends in a constantly evolving industry
Now govt to exploit social media for greater publicity
The new media wing will help government enhance online visibility and address the communication and dissemination requirements.
Too much online presence can have a negative impact: says study
According to a new study, people are more comfortable sharing their private information online but regret in future.
Does Google choose acquisition over innovation?
Category : Digital Enterprise
Some of Google’s popular products are those which it acquired over the years
Yahoo in talks to buy stake in video site Dailymotion
Yahoo could purchase as much as 75 percent of Dailymotion, which is owned by French telecommunications firm France Telecom-Orange.
Google is India's most trusted Internet brand: report
Facebook and Yahoo trails in at the number 2 and 3 spot respectively