Predictive Analytics, The Right Tool For Marketers
B2B companies have been using predictive analytics to get sales leads, forecast sales and to study customer behaviour.
IT In Banks Is Shared Responsibility of CIOs, CMOs
It is imperative for the CMOs to accept CIOs as strategic marketing partners
Is Innovation Unnatural For Companies?
Marketing guru Philip Kotler says it is more natural to make the same thing or improve its efficiency, rather than searching for new things to make
Flipkart, Amazon Woo IRCTC For Its Vast Database
IRCTC has recorded Rs. 15,410 crore through online sale of tickets last year
Why Is Google Glass Losing Its Sheen?
Lack of customer interest and poor hardware specifications are de-motivating investors and developers from pursuing these devices.
PharmaSecure Uses Data To Empower Customers
The company was looking to enhance value from its growing data by using Tableau's new software analytics solution.
Redefining Business Intelligence to Unleash Value from Big Data
Rapid growth in the sheer volume of unstructured data is outpacing the ability of organizations to cope
Health Wearables Nascent; Have Long-Term Benefits
Devices that monitor vital signs such as heart rate and body temperature, could boost average life expectancy by 10 years, says PwC.
IoT Opening Up New Avenues For All
Ravi Pagar, Regional Director, element14, discusses how IoT is opening up a host of new opportunities and challenges for companies, governments and consumers.
IT Security, Mobility, Data Top CXO Priorities
Internet of Things will take off and the world will become uber-connected by 2018, according to a new study.