Is CIO-CMO Still Corporate Boardroom’s Odd Couple?
Despite the buzz that the CMO and CIO have been talking the collaboration game for some time now, experts believe all is still not well in the boardroom.
Are Your Decisions Data-Driven?
PwC says that organisations won’t really know they need big data until there’s a project where they see the benefits.
Predictive Analytics, The Right Tool For Marketers
B2B companies have been using predictive analytics to get sales leads, forecast sales and to study customer behaviour.
Bank IT is Shared Responsibility of CIOs, CMOs
It is imperative for the CMOs to accept CIOs as strategic marketing partners
Is Innovation Unnatural For Companies?
Marketing guru Philip Kotler says it is more natural to make the same thing or improve its efficiency, rather than searching for new things to make
Flipkart, Amazon Woo IRCTC For Its Vast Database
IRCTC has recorded Rs. 15,410 crore through online sale of tickets last year
Why Is Google Glass Losing Its Sheen?
Lack of customer interest and poor hardware specifications are de-motivating investors and developers from pursuing these devices.
PharmaSecure Uses Data To Empower Customers
The company was looking to enhance value from its growing data by using Tableau's new software analytics solution.
Redefining Business Intelligence to Unleash Value from Big Data
Rapid growth in the sheer volume of unstructured data is outpacing the ability of organizations to cope
Health Wearables Nascent; Have Long-Term Benefits
Devices that monitor vital signs such as heart rate and body temperature, could boost average life expectancy by 10 years, says PwC.