Google Aims To Make YouTube Advertiser Friendly
Google has announced updates to its YouTube offering for advertisers.
Mozilla's New Brand Identity To Stay Relevant
With a brand new logo design, the company believes it has designed the language of the Internet into its brand identity.
2017 Will Be A Busy Year For Digital Payment
The digital payments sector will be a busy one all throughout the year and will see a sudden rise in demand.
CMOs See Bigger Gain In Paid Social Ad: Study
Companies prefer social ads to traditional banner advertising and are seeing better gains.
Mobile Payment Market To Grow Extensively By 2020
APAC will be the major revenue contributor to the mobile wallet market, believe researchers.
How Retailers Can Leverage Tech To Win Customers
It is inevitable for retailers to look for right tools for better consumer engagement as the industry is becoming more customer facing.
India's Digital Sector To Cross Rs 20k-Cr Mark By 2020: EY
The proliferation of digital products and services results in consumers generating masses of personal data across all aspects of their lives.
Yes Bank Uses Gamification For Recruiting
Yes Bank recently introduced a game based evaluation round in addition to group discussions and interviews during the hiring process at premium B-schools across India.
Yahoo Fails, But Marissa Mayer Is Clearly 'The Boss'
It really doesn't matter whether Yahoo will 'survive' or not, or if Marissa Mayer steps down as its chief. Mayer will continue to make headlines.
Digital Transformation To Take Center Stage In 2017, Says Verizon
Real-world thinking, speed of service and the end user experience will define the business of IT, says Verizon