CMOs Under Pressure to Show Business Value, Says Gartner
Today, brands must commit to delivering robust customer experiences, as well as growth and value to the business, the analyst firm says.
HSBC Facilitates Blockchain-Based Transaction For RIL
This transaction validates the commercial and operational viability of blockchain as an alternative to conventional exchanges for paper-based documentation.
Why 50% Of India’s IT Pros Quit Before Completing A New Course?
E-learning platforms need to rethink learner engagement and course completion seriously, says a new study.
Retailers Should Chant The Personalization Mantra To Stay Afloat
Retailers should transform their business and reinvent themselves to create a successful blend of the physical and digital worlds to maintain their customers’ loyalty
Why Banks Alone Can't Handle Digital Payments Landscape
A new report finds that it will take more than bank-led initiatives to grow the new payments landscape.
Retail Sector Sees Huge Digital Skills Gap, Says Study
Retailers should augment their People and Talent Management competencies by integrating technologies like Artificial Intelligence in their everyday work.
20 Milestones As Google Celebrates Its 20th Birthday
Google's success lies in the fact that they have built one of the best known brands in the world - a result of a concerted marketing effort and a mindset to innovate.
How Tech Is Helping Rethink Customer Engagement
Creating a consistently engaging customer experience along the customer lifecycle is almost a sine qua non for any business.
Travel, E-Com, Utility Lead To India's Digital Commerce Boom: Study
According to a recent report by Internet and Mobile Association of India (IAMAI), India' digital commerce market expected to reach Rs 2.37 lakh crore by this year end.
Social Media Trends That Have Transformed The Healthcare Industry
Social media is a platform that enables individuals and organizations to create and share content, and participate in social networking. This media has gained mass popularity as it is a virtual platform that enables people to express views and opinions as