Communication is key when it comes to interaction with consumers, especially when you own a brand. With a pool of beauty brands in the market, it has become essential for every brand to establish a profound bond with consumers. The onset of digital technology has opened up a lot of new avenues for brands to interact with customers on a more personal level and build a long-lasting bond. The easy access to the internet and the massive inclination towards online shopping or e-commerce has changed the way of communication between...