By Mr. Sangeet Aggarwal Marketing is the golden rule for any business today, irrespective of the industry to which it belongs. In this present age of digital marketing, targeted advertising has emerged as a consummate tool enabling the delivery of personalized messages to a specific audience. This considerably amplifies the likelihood that the content is relevant to the interests and requirements of that consumer demographic. This heightened relevance has the potential to drive higher customer engagement rates, increased conversions, and successful customer acquisitions. Thus, as the Indian real estate landscape...

By Radhika Sundarka Let's converse about something so influential that all our lives revolve around it – money! One must realise the fact that money is one of the most crucial ingredients necessary for a good life. The sooner, the better. Moving away from unrealistic fairy tales and utopic representations where money is sidelined as a not-so-essential factor, let’s focus on the hard and unmissable ground reality. A mere glance is enough to surmise that money, indeed, matters; and in many cases it matters most. With money playing such an...

 A flexible and accessible source of supplementary income, trading in the financial markets requires high self-discipline and strong logical thinking. When it comes to trading, you’d better leave the emotions out of it and not let them become an obstacle on your way to success. In this article, the experts at Octa, a global financial broker operating in more than 180 countries, offer you some tips about which emotions are the worst when it comes to trading and how to manage them on your road to consistent financial gains. In...