By Shiva Bhavani In today’s fast-paced and dynamic world, communication is the key to success for any brand. However, communication is not just about sending messages to the target audience. It is also about creating a consistent and coherent brand identity across multiple channels and platforms, both online and offline. This is where integrated communication comes in. Integrated communication is the strategic approach of combining and aligning all the communication efforts of a brand to deliver a unified and seamless experience to the customers. It is not just about using different...