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TRA’s Most Desired Brands: Understanding Methodology

By N. Chandramouli TRA's Most Desired Brands 2023 list is the result of a meticulous research and analysis process carried out using our proprietary Brand Desire Matrix. The methodology delves into the intangible elements of brand desirability, understanding that the allure and magnetism of a brand extend beyond superficial attributes. The study engaged with over 2500 consumer-influencers from 16 different cities, ensuring a broad and comprehensive representation of consumer preferences. The Brand Desire Matrix, developed over a three-year period, comprises 36 intangible attributes organized into 12 behavioral categories and 4 foundational...
Press Release

Indian Shopping Centers Defy E-commerce Trends, Welcome 24 Global Brands with Open Arms

In a remarkable display of resilience, India's shopping centers are carving a unique niche in the retail landscape by welcoming 24 global brands amidst the ever-expanding e-commerce industry. These shopping destinations, scattered across cities like Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Chennai, have proven to be vibrant hubs for both retail therapy and community engagement.   As of the first half of 2023, the combined operational retail space in these major Indian cities totals an astounding 89 million square feet. This robust physical retail presence signifies the enduring appeal of...
Specials

Empowering the Unbanked: Neobanking spurs financial inclusion

By Anita Suri Gone are the days when people had to wait for hours in long queues at the banks and deal with massively complex paperwork. The emergence of tech-enabled banking services has changed the financial landscape, expanding the reach of banks. However, despite the significant progress in financial services, around 80% of the population remains underbanked. It deprives them of the opportunities and security of formal financial inclusion. To address this issue, more banks have started partnering with neobanks to increase banking access in tier 3 and tier 4...
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