According to Statista, In 2021, e-commerce accounted for nearly 19 percent of retail sales worldwide. Forecasts indicate that by 2026, the online segment will make up close to 25 percent of total global retail sales. An equally relevant 2022 study by Statista also showed that cross-border ecommerce is projected to account for 22 percent of all global ecommerce shipments. And this figure is also expected to rise. Therefore, if nothing else, any country state or online player could keep the same target as their wish list for cross border ecommerce originating...

In recent years, the traditional boundaries between business-to-business (B2B) and direct-to-consumer (D2C) models have become increasingly blurred. With the rise of eCommerce and the changing expectations of consumers, many B2B companies, distributors & manufacturers are now embracing D2C strategies to reach customers more effectively. This is likely to happen even in the B2B online marketplace. Over time, they too would need to look at ways to operate their own versions of blended B2B-D2C models. In order to offset the pressures of keeping up sales targets, many D2C companies are expanding...