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 Navigating the shift towards Influencer Engagement: Role of influencers in building brand awareness

Social Media is encouraging companies to enhance their brand marketing tactics Undoubtedly social media has become a significant part of our lives, with more than 2.6 billion active users, globally. From the viewpoint of consumers, social media plays a great role in enhancing their buying experience. Prior to this, consumers had to visit the store, speak with the staff to gain knowledge about any product. That has changed largely because of platforms like Facebook, Twitter, Snapchat and Instagram, as customers can access free details anytime, anywhere more easily. Considering the trend,...