You can create an app with incredible features, that looks beautiful, and does amazing things. But if it doesn’t do what your customers want it to do, it can be a failure. Customer journey mapping helps keep you on track by focusing on the design and features that make your app a success. If customers like your app, they’ll use it again. If not, it doesn’t matter how much work has gone into developing it. And, the competition is fierce. There are more than 6.5 million apps available in various...