Case Studies

Perfora Achieves Over 13% Cart Abandonment Recovery Rate With WebEngage

Industry: Direct-To-Consumer, Consumer goods

HQ: Gurugram

Founders:  Jatan Bawa and Tushar Khurana

Founded in: 2021


About Perfora:

Perfora is a digital-first oral care brand. Founded by Jatan and Tushar in 2021, the brand aims to elevate the everyday oral care experience with disruptive, modern, and functional products. Perfora caters to its users with an extensive portfolio of innovative products, including smart electric toothbrushes, smart dental flossers, probiotic mouthwash, peroxide-free teeth whitening pens, and much more.


As a new entrant in the oral care space, Perfora started thinking about user engagement early in its journey when it was just a 6-month-old brand and started looking for solutions. That’s when the brand decided to join hands with the WebEngage Startup Program, an accelerator program for early-stage B2C startups. Recover abandoned carts with personalized communication across Email, WhatsApp, SMS and Web Push.

Key Results/ Impact:

Using WebEngage for its omnichannel engagement needs, Perfora could achieve an over 13% cart abandonment recovery rate. Additionally, the brand could focus on retaining existing customers by providing them with a better oral care experience.

WebEngage’s Solution:

Using an omnichannel approach to engage users across different stages of the funnel

Perfora uses an omnichannel approach to engage its customers across multiple communication channels. Using WebEngage’s journey designer feature, Perfora crafted an engagement flow for users across different stages of the funnel as follows-

  • Targeting and re-engaging user segments who’ve left their cart abandoned for more than 15 minutes.
  • The next step is identifying the channels on which users are reachable: Email, Web Push, SMS, and WhatsApp.
  • Perfora then sends personalized communication to its users with the first discount offers.
  • Users who still haven’t completed the checkout receive a follow-up communication after a 24-48 hours window to achieve higher conversion rates.



“WebEngage Startup Program has been very instrumental in our customer retention journey for the last six to seven months. The kind of tools that WebEngage offers, right from web push notifications to implementing journey designer flow when a customer signs up on our website, really helps us to engage our customers in multiple ways.”

Name: Jatan Bawa

Designation: Founder, Perfora

LinkedIn profile: Link

“With the WebEngage Startup Program, my experience has been exceptionally amazing and seamless. It’s very important to have a holistic retention marketing solution to reach out to your customers, and WebEngage as a tool is extremely powerful in helping you achieve that.’’

Name: Drishti Singhal

Designation: Entrepreneur in Residence, Perfora

LinkedIn profile: Link

About WebEngage:

WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, etc. For more information, visit or follow WebEngage on Twitter and LinkedIn.


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