Expert Opinion

By Abhijeet Mukherjee In the ever-evolving landscape of business operations, a new paradigm has emerged that brings together sales, marketing, and customer success functions into a harmonious symphony of growth and efficiency. This paradigm is Revenue Operations, often abbreviated as RevOps. Unlike traditional siloed approaches, RevOps takes a holistic view of revenue generation, emphasizing collaboration, data-driven decision-making and seamless processes. While RevOps primarily originated from a sales perspective, its principles and practices can be extended to marketing as well. At the heart of RevOps lies a data-driven approach. Advanced technologies play...

A few decades ago, sustainability meant an extravagant investment with no returns. But the advancement of technology in sustainability and IT verticals meant the chance for the amalgamation of tools from both verticals. This has led to companies investing more in the emergence of Green IT and achieving sustainability. Green computing, also known as green IT or sustainable computing, refers to the practice of designing, manufacturing, using, and disposing of computer systems and technologies in an environmentally friendly manner. It involves reducing the environmental impact of computing operations, minimizing energy...