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By Amit Thakkar In the rapidly evolving digital landscape, performance marketing powered by data is crucial for B2B organizations. Data analytics not only guide B2B companies with marketing choices which guarantee that every dollar invested yields commercial results but, are also critical for longer sales cycles and more intricate client interactions. Benefits of data-driven performance marketing Using data analytics to optimize advertising is termed "data-driven performance marketing." This method boosts targeting, customisation, and ROI by using real-time data. Data-driven performance delivers a wide range of benefits, usually by allowing marketers...

By Mr. Sangeet Aggarwal Marketing is the golden rule for any business today, irrespective of the industry to which it belongs. In this present age of digital marketing, targeted advertising has emerged as a consummate tool enabling the delivery of personalized messages to a specific audience. This considerably amplifies the likelihood that the content is relevant to the interests and requirements of that consumer demographic. This heightened relevance has the potential to drive higher customer engagement rates, increased conversions, and successful customer acquisitions. Thus, as the Indian real estate landscape...

By Mr. Rishabh Khanna In an era where technology permeates every aspect of our lives, the integration of Artificial Intelligence (AI) and Machine Learning (ML) tools in educational settings holds immense promise. These tools offer personalized learning experiences, streamline administrative tasks, and provide invaluable insights into student progress. However, beneath the surface of innovation lie a myriad of ethical considerations. These considerations demand attention, critical inquiry, and ethical discernment from teachers. Let’s explore some of these in detail: Algorithmic Fairness and Bias The foremost duty of educators is to uphold...

By Dr. Nishant Dongari, Founder, PURE EV The growing awareness of the danger of climate change has propelled the world towards sustainable options and practices, primarily in transportation. Fossil fuel-based locomotives are the most significant cause of carbon emissions. Electric vehicles have gained immense attention for their positive impact on the environment. The government has rolled out policies and benefits to generate awareness and support greater EV adoption. Electric vehicles have revolutionized the way we travel. Electric vehicles are a growing technology, and organisations worldwide are developing technology to enhance...

Human resources is one of the many sectors that technology has affected. The hiring process has changed significantly throughout the years. These days, bias has decreased and a productive process of selecting qualified individuals has begun. Interviews are now offered by HR tech businesses as a service to assist recruiters in finding the right candidate and fostering business expansion. Below are the top 5 HR Tech companies that are working towards the reduction of bias in the hiring process in India: InCruiter To help the business world find the ideal...

By  Neeraj Sharma International Women’s Day (IWD) is a crucial reminder of the ongoing efforts towards gender equality. While this day plays a key role in building awareness and highlighting achievements, it is vital to acknowledge that true progress requires consistent efforts that extend beyond one day of celebration. Thus, there is a need to build a sustainable culture of gender equality. While significant strides have been made, women and other marginalized genders still face numerous challenges in the workplace and society. The gender pay gap still exists. Under-representation of...

Shanthakumari Manickam - Senior Manager, Engineering at Netskope Location: Bengaluru   “It is one thing to work in STEM, but another to reach leadership positions, and there’s still a glass ceiling for women in the industry to do so. As I personally continue to grow in the tech industry, I have identified enablers that are instrumental in helping women get to the top of the chart and ensure our career does not stagnate: skills, reputation, credibility and network, which in the end are all intertwined.   Building a solid network...