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By Deepika Dutta Kapoor  2024 brings an exciting opportunity for new beginnings and a fresh start. After the pandemic, the digital world evolved faster than ever. New-age technology was the primary focus in 2023 with advancements in artificial intelligence (AI). We saw amazing developments from OpenAI's ChatGPT and DALL-E, Midjourney, Adobe Firefly, Google Bard AI, and the recently announced Google’s new multi-modal Gemini AI – a big step towards unifying advanced AI functionalities. These advancements aren't merely technical achievements; they are reshaping user behavior and elevating human expectations. A perpetual...

By Prof. Shamit Shrivastav The historical roots of the discipline of design can be traced back to its origins in the realm of the arts, where its primary function was to deliver aesthetic value, focusing on form and function. However, the evolution of this field has been nothing short of remarkable, as it has transcended its traditional aesthetic boundaries and ventured into unexplored territories. In today's VUCA (volatile, uncertain, complex, and ambiguous) business environment, where industry landscapes are marked by relentless competition, the role of design has undergone a profound...

AI's integration across industries reached new levels in 2023. Natural language processing improves customer service, while AI-powered sustainability tactics transform environmental initiatives. Breakthroughs in quantum computing and advanced algorithms are redefining data analysis, highlighting the turning point in which AI transitions from an invention to an essential component across multiple industries.   Mr. Lalit Mehta, Co-Founder and CEO, Decimal technologies said, “Nevertheless, in the breakthrough of 2023, AI acts as a platform that uplifts and embraces innovation in different sectors. It is noted that AI leads the industry Revolution that...

By Biswajit Nandi In the world of online commerce, where attention spans are fleeting and choices are abundant, businesses constantly seek innovative strategies to captivate and retain customers. As the festive season is here, the application of gamification in e-commerce emerges as a potent tool, turning the hustle and bustle of Christmas and New Year shopping into an engaging and rewarding experience for both businesses and consumers. Gamification is a dynamic concept that introduces game-like elements into non-game scenarios to enhance engagement and motivation. In the context of e-commerce, this...

By Siddhartha Vanvani In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount. As we look ahead to 2024, three innovative technologies are set to dominate the digital advertising sphere, reshaping the way brands connect with their target audiences. Let's delve into these groundbreaking technologies and explore how they are poised to revolutionize the digital marketing landscape. Programmatic Advertising: Precision and Efficiency Unleashed Programmatic advertising has been a buzzword in the industry for some time, but in 2024, it is set to become the cornerstone of...