Risk and reward – application owners must be ready for unprecedented volumes of traffic this holiday season
By Gregg Ostrowski It’s not long now until the holiday season battle commences in the retail sector, with brands competing for consumer share of wallet on key shopping dates such as Black Friday, Cyber Monday and other seasonal holidays. And this year, the fiercest competition is likely to happen online, with record numbers of shoppers favoring online shopping to find the very best deals and avoid time-consuming and stressful trips to the shops. For online retailers, the potential rewards are massive. Application owners that can combine attractive prices...