Specials

By Ritesh Ujjwal  The rise of influencer marketing in recent times can be accredited to the heightened presence of social media users, where one observes audiences across demographics. From a broader perspective, we see an amalgamation of creativity, ideas and preferences that unite these audiences. Similarly, the festive season comprises many cultures, communities and audiences connected and combined with the Indian festive spirit. Irrespective of how one celebrates a festival or occasion this festive season, familial unity, togetherness and a sense of community soar during this time. Of all the...

By Mr Sidhavelayutham M   Blockchain technology, which underpins cryptocurrencies such as Bitcoin and Ethereum, has been hailed as a game-changer for the global financial system. But beyond its applications for digital currencies, blockchain also offers a range of benefits for developing economies, especially in areas such as banking, trade, agriculture, and governance.   How Blockchain Technology Can Benefit Developing Economies   Blockchain technology enables peer-to-peer transactions without the need for intermediaries such as banks or governments. It also provides transparency, security, and immutability for the data stored on the...

Businesses can no longer rely on traditional data analytics solutions and data experts to create dashboards for others to deconstruct and derive insights. They are now integrating AI into the scheme of things, harnessing its power to provide augmented, predictive and prescriptive insights.  More importantly, it is being democratized to allow even non-technical professionals across business functions to take data-driven decisions to achieve their business goals and be more competitive. As the demand for these technologies continues to grow, a number of companies are making themselves known for their expertise...

Cyber-attacks are growing by the day, with web applications being the prime target. What’s more concerning is that 98% of web applications are vulnerable to attacks it can take an average of 287 days to detect and contain a data breach. Therefore, knowing how to keep web applications safeguarded from threat actors can enable CISOs and IT leaders to protect their web assets better. While there are many ways to ensure security of an application, knowing where to begin can get daunting. Therefore, one of the best ways is to...

By Anita Suri Gone are the days when people had to wait for hours in long queues at the banks and deal with massively complex paperwork. The emergence of tech-enabled banking services has changed the financial landscape, expanding the reach of banks. However, despite the significant progress in financial services, around 80% of the population remains underbanked. It deprives them of the opportunities and security of formal financial inclusion. To address this issue, more banks have started partnering with neobanks to increase banking access in tier 3 and tier 4...