Gen Z is turning traditional marketing on its head, making social media their primary marketplace, entertainment hub, and news source.
By Venugopal Ganganna Gen Z, the generation born between the mid-1990s and the early 2010s, is a digital native force unlike any other. They've never known a world without the internet, and social media platforms are their primary stomping grounds. This presents a unique challenge for marketers – traditional methods simply don't resonate with this discerning and tech-savvy generation. As the CEO of an AI-powered marketing agency, I see Gen Z as a game-changer, and here's why: Social Media: The Marketplace, Entertainment Hub, and News Source Gone are the...