Time Covid-19 pandemic has put us in a new sphere where leading virtual lives has become the new normal. However, there are some things that are not only difficult to execute online but also take the very essence of the event if the physical connection is not established with the audiences. But then, how do you control crowds, right? Especially when there is a pandemic on the loose. This is where a hybrid event come into the limelight.
To start with, hybrid event is one that engages both physical as well as virtual audiences alike. To put it simply, these events are a mix of in-person and live events. However, like any other event, you would need a few considerations that are essential for your hybrid event to be a huge success.
Therefore, here are the three key considerations for hosting a successful hybrid event:
- Choose the right, interactive platform: Since some of your audiences are going to be connected with you only virtually, it is of great importance that you choose a reliable virtual platform for your hybrid event. The platform should not only be easy to use but should also give the audiences enough interaction power so that they feel connected to your hybrid event and are able to participate in it and make the best of it. This will not only help you connect with your audiences better but would also instill their interest in virtual events if they find that you are as interested and connected to them as the physical audiences. Rather, it would also help you bridge the gap between the two types of audiences and would only help in making your hybrid event all the better.
- Keep it short: This is for all the events that you plan to host. But because your hybrid event is going to be an amalgamation of the virtual and in-person audiences, you do not want to drag the event and make it boring for them. Therefore, you would need to effectively plan and decide on a suitable time frame that can effectively hold the concentration of both your audiences. Time is critical in hybrid events because you would be engaging with people on two different platforms and if coordination is not the key, it could linger on and your audiences, especially those connected to you virtually, could lose interest in your hybrid event. Therefore, keeping it short and compact and making the presentation to the point is a key consideration when you are thinking about hosting a hybrid event.
- Entertaining: Again, you would be interacting with people who are physically present in your proximity as well as those connected to you via an online platform. It is important that what you say during your hybrid event has meaning and essentially keeps your audiences entertained for the duration of the event for them to stay connected and feel that there is a virtual-physical balance – which eventually would lead to the success of your hybrid event.
Therefore, hosting a hybrid event would not be a difficult task. All you have to do is keep the pointers in your mind and watch your hybrid event take off with flying colors and be a huge success. Good luck!
(The author is Founder and CEO, VouchPro, a virtual and hybrid event services provider and the views expressed in this article are his own)