Test and measurement equipment provider Keysight Technologies helps its engineering, enterprise and service provider customers optimize networks. The company’s solutions go where the electronic signal goes, from design simulation to prototype validation, to manufacturing test, to optimization in networks and cloud environments. The company’s nearly 10,500 employees serve customers in more than 100 countries.
In an exclusive interaction with CXOToday, Sudhir Tangri, Country General Manager & Vice President – Keysight Technologies (formerly Agilent) shares how with its HP and Agilent legacy, Keysight delivers solutions in wireless communications, aerospace and defense and semiconductor markets with enhanced platforms, software, and consistent measurement science; the implications of Ixia acquisition for the company and much more.
CXOToday: What is the market size of Test and Measurement Equipment?
Tangri: As per our estimates, the serviceable addressable market for T&M industry is $15.5B worldwide.
CXOToday: Which industries generate maximum demand for it?
Tangri: Test and Measurement domain has continuously leveraged from and contributed to cutting-edge technology. Engineers and scientists worldwide use T&M equipment to research, design, develop, manufacture, install and maintain electronic components, devices, subsystems, and systems. Customers span the worldwide communications ecosystem, aerospace and defense, automotive, energy, semiconductor and general electronics end markets.
CXOToday: What are the latest trends in the Test and Measurement Equipment domain?
Tangri: 5G cellular networks will explore uncharted territory in frequency coverage, data rates, number of simultaneous users, spectral efficiency, and reduced latency. Before the standards are even established, 5G innovators need to simulate, design and test in dimensions they have never dealt with before. Leveraging our expertise in high-frequency and millimeter wave technologies, Keysight has partnered with key industry innovators around the globe and introduced several industry-first solutions.
IoT is also driving growth across several of our end-markets including wireless, general consumer electronics, and automotive and energy. In the automotive and energy end-market, we see growing development activities driven by increasing demand for electric and hybrid cars, as well as, the increasing electronic content in vehicles, radar technologies for autonomous driving, and high-power devices and applications. Autonomous driving will need multiple sensors, high power computing, and artificial intelligence. Additionally, infrastructure will need to support real-time information flow.
CXOToday: How are explosive mobile data growth and evolving wireless standards driving investment in emerging networking technologies?
Tangri: The continuing innovation across new and existing cellular technologies present challenges in designing and testing of mobile networks and devices. With these emerging technologies, we will see massive growth in mobile data demand, the number of connected devices with the coming of the internet of things. Then we have the explosion in the diversity of wireless applications and finally dramatic change in expectations of the network.
These factors for the user mean the future mobile experience should be amazingly fast, it should work in a crowd, the experience you have should follow you around, it should be very real-time for things like the tactile internet, it should be reliable and we have IoT with ubiquitous things communicating.
In terms of technical aspects, expectations are the data rates will be increased by a factor of 100, we could be seeing a 1000x increase in network capacities, which means networks will become much denser in the order of a factor of 100, we are also going to need lower latency for something like tactile internet (today’s networks are in the order of 10 ms latency), five-nines reliability (99.999%) and we have the demands for better energy efficiency which is a huge challenge.
CXOToday: Please tell us about the wireless R&D and manufacturing platforms from Keysight to support 4G and beyond.
Tangri: Our technical experts provide leadership on over 12 telecom standards committees around the world, giving us insights on the industry’s direction. The development of 5G depends on up-to-date tools that let designers easily explore new signals, scenarios, and topologies. Keysight’s 5G solutions are ready to enable deeper insights as development evolves with the standard. In design and test, Keysight is enabling industry leaders to innovate across new and existing technologies as they transform ideas into reality.
Most of the reputed mobile manufacturers in India rely on Keysight.
CXOToday: Please tell us how value migration to software solutions link the simulated world to the real instrumentation world?
Tangri: By creating future-proof tools, applications and complete solutions that evolve with changing technologies, we help our customers save time, reduce effort and focus on their core expertise.
When the next big idea in next-generation electronic devices has been unlocked, we are ready to help our customers navigate the design simulation cycle.
CXOToday: Please tell us about Keysight and the USP of its products.
Tangri: Keysight invests in leading-edge performance and capability to help measure the most complex signals of today and tomorrow. Engineers and scientists in more than 14,000 companies worldwide use Keysight products to research, design, develop, manufacture, install and maintain electronic components, devices, subsystems, and systems.
Our instruments are designed for reliability which brings the most value and delivers the best results. Keysight designs and builds reliable technology into its products, for years of trouble-free operation. We begin with robust designs at the start of the product lifecycle and extend it throughout the supply chain.
CXOToday: What is your business strategy for this year?
Tangri: In our markets, we continue to see increased investments in emerging technologies. Our strategy is to partner with customers early and bring full solutions to market that enable customers to accelerate and automate their designs. We are building a lot of momentum in the market with both new and existing customers developing leading-edge technologies such as 5G, next-generation wireless, high-speed datacentres, and automotive & energy.
Additionally, we have expanded the value that Keysight brings to the market. Through our acquisition of Ixia, Keysight helps customers gain insight into how products are functioning at every layer. We believe we are poised to continue to drive growth as customers increase R&D investments and deploy next-generation technologies.