Technology has made it possible for creators and artists to start their own businesses online and escape the stereotype of the “starving artist.” Platforms like YouTube, Instagram, Tiktok,Rizzle give creators practical ways to publish and make money from their efforts. There have, however, been some depressing times. Numerous creators have been forced to opt different platforms, or at least have threatened to do so, as a result of changes to the revenue rules on the platforms.
Content has become the King and our lives revolve around Content as we consume content and the information today as we start our day in different forms and instantly. In 2022, content will extend beyond text-based information. Additionally, the content has taken over different forms such as images, pictures, movies, sounds, animations, podcasts, and more.
How individuals communicate and acquire information has been changing as a result of content creation developments.
Content Industry has become a mainstream leading to many technological developments in a short span of time.New technological trends for content generation and sharing are emerging as a result of this. Therefore, many creators are creating content following the technological trends.
Here are five major technological developments that will alter the market for original content and content creators.
- Virtual and augmented reality
Augmented reality (AR) and virtual reality (VR) are becoming more accessible because of advancements in mobile computing and display technologies. Since they see the promise in AR and VR, all of the major IT companies have placed significant bets in these fields. Several application cases for AR and VR have already demonstrated their effectiveness. The use of new technology in entertainment is predicted to result in more immersive games and live entertainment. We see apps like Snapchat, Instagram bring in filters to add value to video content creation
2. Distributing systems that are decentralized
How to easily share and distribute their work is a crucial challenge for content producers. Building decentralized platforms to compete with tech powerhouses is a goal of blockchain enterprises. Openness, rejection of censorship, and participant rewards are all values of decentralized platforms. For this, initiatives like TRON are aiming to create better global infrastructures. In an effort to further decentralize the web and increase dispersion, peer-to-peer (P2P) network BitTorrent and TRON recently formed a partnership.
3. Artificially produced content
Speaking about AI and ML, numerous initiatives have also sought to educate computers how to be creative. Some of these AI are even effective enough to be used in commonplace applications. You can consider these initiatives to be dangerous as a content producer. But rather than being deterred by these advances, you may use them as inspiration to improve your trade. Knowing that machines will soon be able to produce works of passable quality, mediocrity is not an option.
4. AI-driven curation and discovery
In order to find and curate content, publishing platforms are also investing in the use of machine learning (ML) and artificial intelligence (AI).
For instance, Netflix significantly relies on its recommendation engine to maintain users’ attention. You now need to figure out how to get these recommendation engines functioning in your favor, just as how authors had to understand search engine optimization a decade ago. You may then run campaigns and optimize your content to increase the likelihood that it will be suggested by your preferred platform and receive more views.
5. Shared-economy side business
Everyone has benefited from the expansion of the gig and sharing economies. It has made it possible for professionals to make money both full-time and on the side. Creators of content have options to earn more money. You might choose the more typical path and work as a freelancer. Alternatively, you may make use of your downtime to rent out your tools or processing power.
In order to conduct intensive tasks like image editing or video rendering, designers, AI developers, and filmmakers frequently purchase computers with top-tier graphics processing units (GPUs).
Summing Up
How ought to you respond to these trends? The following are some trends you can use to make use of these developments:
Accept the alterations. Whether or not you choose to participate, progress will still be made. Why not try these new channels out and see what they have to offer? Technology is helping many to improve creation. By doing so, you may determine whether it suited the style of material you produce and the tastes of your audience. Put quality first. Today’s content producers often fall into the trap of copying the style of more well-known authors. While taking inspiration from others is acceptable, try to avoid sounding like everyone else. Locate your unique voice. Give your work some polish and shine. There will always be a market for quality content and unique individuality.
Staying motivated and upgrading your art according to trends is Important. Keep in mind that masterpieces don’t just appear.
(The author is Ms. Sana Afreen,CCO & Asst. Director Program Management, Rizzle and the views expressed in this article are her own)
