CXO Bytes

Leveraging advertising tools to empower entities

With digital advertising demonstrating a proven capability to boost personalized customer experience through data-driven strategies, the advertising technology (adtech) space has caught the attention of investors with assurances of high returns on investment. Statistics project that by the end of 2022, digital advertising will reach an astonishing peak of $616 billion. Adtech can be referred to as leveraging advertising tools and digital technology to facilitate customer outreach and engagement. Brands are increasingly focusing on leveraging the power of online platforms that use digital marketing channels.

 

Mobavenue is a growth and tech platform established in 2017, offering its clients MadTech (MarTech & AdTech) solutions. The company specializes in harnessing the power of key media like video, social, native, display, and an array of proprietary services to help its clients reach out to their target audience and grow their business. Mobavenue has offices in 10 locations: Delhi, Mumbai, Bengaluru, Singapore, Jakarta, Kuala Lumpur, New York, Dubai, Sydney, and London.

 

A significant rise in the number of people using digital technology has given limitless growth potential for the adtech industry. The best example of this is customized versions of ads wherein a specific strategy is used for a particular target group. Similarly, users can be retargeted based on the relevant context they are browsing, also known as contextual targeting.

 

The adtech industry knows no bounds when it comes to customer outreach. The emergence of media has undoubtedly revolutionized the marketing strategies of businesses. Data analytics has emerged as a key tool for understanding engagement patterns, something that is likely to witness a tremendous rise in the coming years.

 

It depends on how well the adtech tools can be used to leverage the opportunity. We can help you reach your marketing goals and drive a positive return on every ad spend. We provide advertisers with all the tools they require, including for branding campaigns, so that you can reach your target audience through all the quality inventories with view-ability across audio, video, and banners — all with the highest standard of data and brand safety, providing clients with solutions for greater ROI.

 

(The author is Mr. Kunal Kothari, Co-Founder & Chief Growth Officer, Mobavenue Media Private Limited and the views expressed in this article are his own)

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