CXO Bytes

Top E-Commerce Enablers startups


Behind every savings that you make for an online purchase, there’s a network of robust paywalls, payment gateways, coupons, and a stack of stealthy algorithms at play that provides you with a distinctive and seamless shopping experience. To develop such convenience in one click for the consumer, there exists a super-efficient e-commerce enabler.Big or small, a good online business needs a unified chain of behind-the-scenes mechanisms to put up a storefront that doesn’t just bait the customer but attracts their attention every single time. Here are some top E-commerce enablers of India who are helping businesses ace in providing an all-round experience for their stakeholders by bundling offline and online values that set them apart:



GoKwik is on a mission to democratize the shopping experience of D2C brands by providing a full stack of enablement solutions to them. GoKwik’s checkout suite aims to make the shopping experience of consumers more secure, seamless and rewarding. By optimizing and enhancing the checkout experience for brands through features such as personalized prefills, intelligent address mapping, smart payment options & dynamic incentivization, GoKwik helps in improving conversion rates and in reducing customer acquisition costs. The 18 months old startup also solves for the RTO on CoD problem for D2C brands and marketplaces with features such as dynamic CoD, custom RTO models, real time address quality check, etc. Using its high-end AI/ML models with 200+ parameters, GoKwik has been able to save over INR 45 crores for its network of merchants, so far.



The Thrasio-style startup acquires e-commerce first businesses and scales them by building strategic performance and growth levers across the value chain, branding, procurement, cataloging, optimization, sourcing, and global expansion. Founded in 2021 by Utsav Agarwal & Pulkit Chhabra, Evenflow looks for third-party businesses on marketplaces such as Amazon and Flipkart that has a great product portfolio and huge growth potential at EBITDA multiples. The e-commerce roll-up has acquired 8 brands in 8 months, some of them include Trendy Homes, Cinagro, BabyPro, and Rusabl. To expand more into diverse categories, it plans to acquire businesses in sports, fitness, pet care, and automotive. With a mission to build solid consumer brands and ensure sustainable and consistent growth, Evenflow focuses primarily on the operations and growth of e-commerce first businesses.


Assiduus Global

The cross-border e-commerce enabler helps D2C brands in launching, scaling and growing their brand across multiple e-commerce marketplaces globally. The Bengaluru-based startup enables supply chain management and end-to-end distribution by operating through its patent-pending technology. It has helped several brands to scale significantly throughout 12+ international marketplaces across 5 continents; raise their brand awareness, and improve customer retention. Founded by Somdutta Singh, Assiduus Global has a continuous solid customer retention rate driven by data and intelligence as it offers brand insights, analytics, security, and growth. Some of their platform partners include Cipla, Bulletproof, Swiss Image, and Strive among many others.



The SaaS-based supply chain platform offers order management and fulfillment solutions to e-commerce and e-tailers across various sectors. This includes multi-channel selling, inventory management, pan-India warehouse network, e-commerce returns management, multi-vendor management, real-time shipping and delivery, advanced dashboard, and omnichannel solutions. The platform enables sellers to automate their supply chain processes, integrate with 160+ top e-commerce service providers, and centralize crucial tasks for sales and productivity enhancement. It has benefited over 15,000 companies globally; which comprises some of the leading brands such as Myntra, Jack & Jones, Adidas, Vero Moda, Chumbak, Marico, Netmeds, and Healthkart among many others.



Launched by the e-commerce marketplace Flipkart, Shopsy enables potential business owners to start their business without the headache of lump-sum investment, inventory, or logistic management. It helps sellers to enhance their reach to approximately 200-500 million budget-friendly customers. The social e-commerce platform has set up easy product listings and registration processes. Sellers just have to register on the app with their phone numbers without going through the hassle of any trademark registration process to sell their brand. Shopsy’s main focus is to solve the pain points for entrepreneurs and sellers along with providing technologies that can make their online entrepreneurial journey seamless.

In the past two years, there has been a rise in online-first shopping behavior, which has led to the emergence of brands in multiple unexplored categories and distinctive business models. This has accelerated the e-commerce popularity in the nation; creating an opportunity market for E-commerce enablers to assist these brands in expanding their operations globally. The aforementioned platforms are the best in the industry to make a business become a widespread brand and provide its consumers with a streamlined and memorable brand experience.

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