Name of the brand: Dell Technologies
Name of the spokesperson: Ripu Bajwa, Director and General Manager, Data Protection Solutions, Dell Technologies India
Data security is of utmost importance in today’s digital age where vast amount of information is being collected and processed by enterprises. Owing to the rise in the frequency and intensity of data breaches, businesses across sectors need to upgrade their data protection strategy.
Businesses and IT departments are now looking for backup solutions that can successfully secure data against loss and corruption. Prioritising and leveraging scalable, real-time, and cloud-enabled data protection storage for backup, archival, and disaster recovery, is the need of the hour.
Organizations recognise these challenges and are looking for solutions which can help them integrate data protection across legacy and new age cloud native applications. Simple-to-implement solutions which can secure data wherever it may exist, will help in maximising the value of company data.
Steady adoption of future-ready backup solutions is bound to benefit Indian organisations in the coming times. This World Backup Day Indian businesses have an opportunity to take cognizance of their data recovery, threat reporting, and transparency across IT environments. This will not only sustain their progress in digital transformation but also, ensure that the pace of innovation doesn’t decelerate due to a cybersecurity incident.
Name of the brand: Veeam Software
Name of the spokesperson: Sandeep Bhambur Vice President and Managing Director, India & SAARC, Veeam Software
“Businesses today face a wide range of uncertainties, from pandemics to cyberattacks to natural disasters. Because of their increased reliance on technology, businesses are becoming more vulnerable to cyber-attacks, losing data, and experiencing business disruptions. According to a recent report by Think Teal and Veeam on ‘State of Business Continuity and Disaster Recovery in India – 2023’, around 18% of the businesses in India lost data due to downtime, and more than 20% of the downtime caused has resulted in a financial loss of more than $1 million per hour.
The cost of such downtime also goes beyond just monetary or data loss. Businesses today are more concerned with their market reputation, brand image, customer loyalty, and a variety of other factors, yet businesses impacted by downtime reported customer loss 55% of the time, damaged brand image 44% of the time, and lower employee productivity 52% of the time.
To avoid such damage, businesses must go above and beyond to ensure they have a solid data backup strategy in place, as well as a strong Business Continuity and Disaster Recovery plan that mitigates business risks and minimizes downtime. On this World Backup Day 2023, we would advise businesses to take a more pragmatic approach towards data backup and begin with implementing the 3-2-1 Rule – three copies of data on two media, with one off site — and refreshing it to additionally make sure one copy is air-gapped, offline, or immutable, and with zero errors in recovery.”
Name of Brand : Commvault
Name of the Spokesperson: Rao, Area Vice President, India & SAARC, Commvault
“With the ubiquitous data taking precedence over today’s modernised digital generation, it is imperative for every organisation to holistically safeguard their prized possession. 2022 surfaced as a hot bed of ransomware incidents in India, with attacks ranging from encryption, data theft, distributed denial of service (DDoS), harassment and many more. Moreover, close to 49% of Indian enterprises cited malicious attacks damaging their backup and data recovery, according to the recent Commvault-IDC study. This threat landscape will only continue to further evolve with attacks becoming more aggressive in terms of sophistication and reach.
Data resiliency is plagued by data breaches and becoming a norm in the dynamic business landscape, hence the question now lies in how organizations respond to a particular incident and how quickly they recover from it. As businesses get addicted to modernization of technological capabilities across environments, data resiliency through a comprehensive backup and recovery for hybrid and multi-cloud becomes non-negotiable. To have the highest chance of protection, IT departments must implement enhanced multi-cloud and ransomware protection. It’s that extra element that can take a company’s data from vulnerable to secure. Organisations must also explore the realms of Zero Trust strategy which isn’t just one component like threat detection or recoverability, but a range of technologies working together to create a comprehensive security solution.
This World Backup Day, thus, serves as an annual but timely reminder for businesses to revisit and upgrade their data backup and recovery solutions to ensure the restoration of business operations during a crisis/disaster and be prepared for an unexpected incident. Enterprises must rise to the data guardianship challenge and ensure the data model provides secure, ubiquitous, real-time access to services and data. Data recovery can no longer be a siloed activity. Businesses looking to be relevant will need to understand the role data plays in their organization and to roll out data protection capabilities including data backup speedily to ensure they are able to thrive in their own Datasphere.”
Name of the Brand : ManageEngine
Name of the Spokesperson: Manikandan Thangaraj, vice president, ManageEngine
“Disaster recovery and data protection will play a crucial role in 2023. With ransomware attacks constantly garnering headlines, organizations should get used to the fact that it is impossible to prevent ransomware attacks entirely. It’s a question of when their operations will be be affected by ransomware, not if. Moreover, with the rise of Ransomware as a Service (RaaS) over the past couple of years, global ransomware damage costs are predicted to exceed USD 265 billion by 2031.
The only way in which organizations can withstand the threat of ransomware is by investing in disaster recovery solutions. Disaster Recovery as a Service (DRaaS) has been on the rise for the past few years and its market size is predicted to reach USD 41.26 billion by 2030. The winner of the battle between the backup service providers and threat actors who leverage ransomware will be determined by how quickly DRaaS providers can react to potential new threats.
Organizations should prefer solutions built on the Zero Trust security model to ensure data security. When it comes to data backup and recovery, using a Zero Trust strategy will boost your data security because you’ll be authenticating both the user and the device initiating the backup. Of course, achieving Zero Trust is a long and challenging journey, but it is a must for organizations that care about data security. Zero Trust Network Access (ZTNA) is anticipated to increase by 31% in 2023 according to Gartner, making it the fastest-growing area of network security.
Another recommended strategy to meet today’s evolving threats is to implement the 3-2-1-1 backup rule—which is an update to the popular 3-2-1 rule with the extra ‘1’ covering immutable storage. Immutability will restore your data to its original, unaltered state and get you back in operation within minutes of a breach, so you can be sure that you can recover your data even after a successful attack.”
Name of the Brand: Pure Storage.
Name of the Spokesperson: Ramanujam Komanduri, Country Manager, Pure Storage India
“Data loss is a silent killer that strikes individuals and businesses without warning. It can happen due to hardware failure, cyber-attacks, or natural disasters, and the consequences can be catastrophic. The financial and emotional toll of data loss is immeasurable, and it can leave a lasting impact on your life and your business. That is why data backup and recovery should be a top priority for everyone.
As we approach World Backup Day on March 31st, it’s important to remember that data loss is a possibility. So, take a moment to reflect on your data backup strategy and ask yourself, “Is it enough?” With the constantly evolving threat environment, traditional prevention measures are no longer sufficient. You need to invest not only in a solid backup approach but also in a multitier data protection architecture that ensures resilience, durability and more importantly restore so your business is always on.
This World Backup Day, let’s make a commitment to protect our valuable data and build a meaningful recovery strategy. Remember, data backup and recovery is not an afterthought – it’s a critical component of any IT infrastructure.”
