Business IntelligenceDigital Enterprise

5 Essential Technology Tools For Real Estate Firms

In order to be a successful realtor or a thriving real estate broker or company, it is vital to keep up with the ever-evolving real estate industry. With technology fast disrupting the industry landscape through the adoption of AR/VR, Artificial Intelligence, IoT, Big Data and so on; real estate agents and companies must keep themselves abreast with such developments. They should be smart, adept and tech-savvy to provide a seamless experience of buying, selling and investing.

Imagine, an agent who can simply hover over a locality and find the average price of the property and trends in no time? Or an agent who lets you tour both domestic and global properties through an immersive 3-D virtual tour rather and gives you real time development updates? It’ll be great right. These are the kinds of insights today’s high-tech tools are providing to the realtors. It is changing the way agents market their properties and engage with their clients. It is helping them be more efficient, providing them with more information and transparency on their fingertips.

There are a number of real estate software tools and apps available in the market today that are extremely simple and easy to use. They will help the user in building their reputation, communicating better with their clients and prospects, help them improve the sale-ability of their property and get creative with their listings.

Listed below are five such real estate tools that can help realtors and brokers be a game changer that can further reshape the industry:

•    3D Immersive Property Selector

3D Immersive property selectors, today allow businesses to engage better with customers and increase conversion ratios significantly. It ensures that the client’s sales force is able to attend to customers and showcase project, even with zero site visits. All one has to do is tell the solution provider about the space by sharing their marketing material such as brochure, project plan and pictures. The client can then select from the app’s multiple offerings such as 3D apartment selector, HQ walkthrough, chatbot, Sales centre player. Within days, the project will come to live and will be available online on mobile, web, tablets and can also installed at the clients sales centre. This technology assists with the problem of limiting sales to just one city, it helps clients sell Nationwide, Worldwide. Foyr’s Storyteller is one such solution that is worth exploring.

– Boomerang for Gmail

With Boomerang, you can write an email now and schedule it to be sent automatically at a later time.  The handy calendar picker or the text box understands language like “next Monday” to tell Boomerang when to send the email. You can write an email while you’re on the go, and have it arrive exactly in your inbox when you need to be reminded. Boomerang also lets you follow up within a specific time frame after sending a message. You can select to only be reminded if nobody replies, or regardless. You can even use Boomerang to take messages out of your inbox until you actually need them for review on a later date.

– Periscope

Periscope is an incredible app for real estate agents looking to leverage buyer leads. This live video-streaming app combines the video aspect of YouTube with the live engagement aspect of Twitter. This creates an interactive online environment which provides the realtor a way to engage with his clients no matter where they are.  It can be used to highlight the good parts of a particular neighborhood, or used to focus on house tours. You can choose to make the stream public or private. Periscope is compatible with mobile devices, laptops, as well as a PC.

– 3D Immersive walkthroughs

3D immersive walkthroughs of the interiors help clients visualize spaces feel never-before. Real estate agents don’t have to invest in high quality photographs of spaces. Immersive walkthroughs give users an experience like they are walking in the space and helps them get an understanding of the look and feel of the final space through 3D visuals of drawings. There is no need of model flats and can be customized based on client’s preferences. Such experiences can be delivered via a simple web link, which is accessible from any device including mobile phones. One such 3D visualization software that 360-degree walkthroughs possible is Foyr’s Magiktour.

– Zurple

Is a Real Estate Lead Generation and Marketing Software that converts a realtors leads into clients.  It intelligently engages leads on the realtor’s behalf by sending personalized emails to each lead from the realtor’s email address. The emails are sent based on notifications as to when the time is right to contact a specific lead based on the lead’s behavior. Each notification further recommends specific properties and market data for reference in order to start a conversation that will be relevant and valuable to the lead.

 At a time when the industry is rising, those associated with the industry should also rise along by leveraging opportunities that can help them do their job better and faster than before. Having sound knowledge about such real estate technology tools will help them stay competitive and relevant in this volatile phase. These technologically abled tools are gaining momentum, therefore realtors have to become comfortable around them. By using them to their advantage, these tools will become an ideal solution to their regular problems.  These technology tools are going to go a long way in helping realtors curate actionable insights which will be vital for them, their clients and the industry.

(The author is Head of Product, Foyr- a VR based Prop-tech Company)

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