CXOToday has engaged in an exclusive interview with Ms. Volga Benjamin Fernandez, Director (India) of eye square
Q1. What is the mission and vision of eye square?
“Mission: Our goal is to give our customers smart, useful market knowledge so they can make wise business decisions. We work hard to provide our clients with top-notch, dependable research services and create enduring connections with them”
“Vision: Being renowned for our knowledge, moral character, and dedication to quality, we want to be known as the top provider of market intelligence and research services. In order to give our clients with vital insights that will fuel their success using our cutting-edge technology, we consistently strive to improve our services to meet the shifting needs of the market”
Q2. What are the current challenges for market research in e-commerce areas?
The ecommerce sector is highly dynamic and technology-driven; therefore market research companies must constantly stay up to speed with the newest tools and technologies to deliver pertinent and useful insights.
Ecommerce’s explosive expansion has resulted in a massive increase in online advertising, yet evaluating its effects can be challenging. The efficacy of online advertising efforts must be tracked and measured using new methodology that market research companies must develop.
Q3. How are e-commerce studies implemented by eye square?
We provide cutting-edge techniques that track data and measure real-time shopping behaviours, something that no platform has ever done. Our live methodologies generate unbiased behavioural measurements that enable businesses to significantly reduce costs and increase returns on investment.
Q4. How are e-commerce solutions delivered by eye square to the FMCG market?
eye square has been assisting the major global FMCG companies to produce unbiased KPIs since the Shopper Insights team was established. Our most recent research using our premium tools, such as Ad-to-cart and Ad-to-Store, have already demonstrated this. Large corporations like Unilever, Hershey’s, Mars, Nestle, and others have long trusted us.
eye square, a market research company with expertise in offering Human Insight Technologies to brands using the most innovative research approaches by combining psychological know-how and cutting-edge technology. Based out of Germany, today the company is functional across continents in six countries, namely Europe, the US, the UK, China, India, and Japan, with 106 consultants and 300+ renowned customers worldwide.
eye square aims to collaborate with Indian companies, global companies, and enterprises like FMCG, Ecommerce, Food chain, Automotive, and Advertising agencies in India that have in house market research and potentially looking for innovation in market research areas, who will outsource research because of size or complexity, or international demands. Also, agencies other than B2C that require research in the above touchpoints could benefit from the services offered by eye square. eye square has offered its expertise to various brands like Google, Facebook, Sony, Miele, and Ferrero, to name a few.
